Why "Virtual" beats the "Face to Face" approach to marketing

by Max Steingart


There are Six reasons why "Virtual" beats the "Face to Face" approach to marketing.

  1. Convenience
  2. Direct access to more people
  3. People are easier to approach
  4. Rejection is eliminated
  5. Targeting is easier
  6. It's more fun

1. Convenience.

Anytime it's convenient, you can sit down at your computer and have someone to talk to online. You have access to 150 million people that are online at the same time you are, and you're free to contact any of them when you know where to find them and how to use Instant Messaging.

2. Direct access to more people.

Long distance doesn't exist online. You can meet people virtually that live across town from you, that you would never meet otherwise and send them to your website or invite them to your next business briefing or home party. From the comfort of your home, you can connect with people in the city your company holds regional or national conventions and meet them when you travel to the event. You can even establish relationships with people in other countries where your company does business and you won't need a passport to do it.

3. People are easier to approach.

Sending an Instant Message to someone is an easy way to connect with a stranger online. On the Internet, you can use a "Screen Name" and "Profile" that gives you instant credibility and positions you to be immediately liked by everyone you contact. Let's face it, people like talking to people that like the same things they do or that are in the same line of work. Don't you?

4. Avoid rejection

Rejection disappears on the Internet because you know about a person prior to contacting them. The Internet profiles of other people help you identify the people that are ambitious or lazy, positive or negative.

If you can pick the "Green" M&M's out of a bowl of candy, you can easily identify the best people online to talk to based on their screen name and the contents of their Internet profile

Instead of going through 100 "No's" to get a "Yes" when you're prospecting in person, you can get eight out of ten people you contact via Instant Messaging to look at your business because you've read their Internet "Profile" which tells you all about them.

5. Targeting is easier

If you prefer talking to doctors, teachers, stay at home mom's, retired people or any type of profession about your business, it's a simple process to find them online. There are online Member Directories that let you search for people that have specific words in their Internet profile, so you can target the best people to talk to. You can actually talk to a physician online easier than you could by trying to make an appointment to see him in his office. With the click of your mouse you can find people that share your passion for a hobby and make a new friend by sending a simple Instant Message.

6. It's more fun.

Let's face it, the reason most people fail in network marketing is that they run out of their warm market and stop building their business. On the Internet, the world is your warm market. You'll be amazed at the thousands of wonderful people that are online that share your interests, values and experiences that are waiting to hear from you. You can make a new friend in minutes.

The old "Three Foot Rule" has been replaced with a new one. "When you're sitting in front of your computer, you're within three feet of the entire online world..

Once a virtual relationship has been made, it's easy to move it to the phone and then to a face to face meeting.

Savy network marketers have learned that they can use the virtual world to contact a stranger online and then establish a relationship with them. Millions of people are doing it right now as you're reading this.

Max Steingart is the author of: Shaking Hands on the Internet; Success Online; Your Daily Motivation; Relationships Online; Make the Internet Your Warm Market; and Innovation - The Path to Success.


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