The 7 Deadly Sins of Recruiting

by Doug Firebaugh


Sin.

Ok.

It says in the Bible that we do that...and I would agree 1000%! But what really is SIN in recruiting?

Well...

SIN stands for "Success Ignoring Nature"…

We all, have a nature about us that has a tendency to ignore the success we have in our lives because our culture focuses on the failures and mediocrity...but in recruiting, that can be deadly.... we either feel we don't deserve success, or even want success, as that is a foreign concept to many...

SAD.

But in recruiting, there are "7 Deadly SINS to Recruiting" and if you commit any of them, you will be SINNING! (smile)

These SINS are what stop a lot of people in MLM, and many don't even know they are committing them...

Ok...what are they?

1)"The SIN of No Connection..."

Many recruiters are so focused on "Recruiting for a Paycheck" that they forget that they need to CONNECT to the prospect and get them to think… "They are a lot like me"...

All CONNECTION is finding a commonality and then promoting that to the prospect.... and you can connect with anything that you have in common...

There is a formula for CONNECT:

Comfortable.... get them Comfortable with you by focusing on them.

Occupation...what is their Occupation?

Natural...be natural with them… put on no airs with them… be yourself...

Nurture.... Ask questions about what they are interested in and then focus on those answers and show an interest in them...

Explore... Explore what they have done in their life, their family, their hobbies...find something to CONNECT to…

Confirm.... Confirm you can RELATE to what they are saying!

Take...Take away from the conversation something to follow up with...and then something to give back ...

2) "The SIN of Me-itis"...

This SIN is simply saying "Me", "I", "My", way too much...because that sends a message to the prospect you are interested in what is best for you, not them...

You need to keep the conversation 80% on what they are about, not you...people don't care about the whys of you...they are interested in the whys of THEM.

Don't talk so much about me or I... keep it focused on the prospect and how your business can empower their life!

3) "The SIN of Scatter-Shot"...

People who don't succeed in MLM recruiting usually recruit by "Scatter-shot'.

They are not FOCUSED, but simply move in any direction that happens to be available, and lets the prospect determine the path of the recruiting process.

NOT!

Scatter-shot recruiting is akin to Lottery recruiting, and has really no power in it as it is too unfocused and "meandering". You need a step by step plan that at least gets you to the place of where you can get a decision.... and you re not "floating" along as you try and recruit people...

Are you a Floater or a Focuser? Do you help focus people on what their life can be? THAT is recruiting, not scatter shot conversation.

4) "The SIN of ATTACK"....

Their is a thing called "Attack Recruiting"...and that is being so aggressive that you nearly attack the person when you try to recruit them...you don't take the time to connect, but POUNCE!

Attack Recruiting seems to run rampant in recruiting today...they confuse their excitement with PRESSURE...that is what happens when you recruit that way...it all ends up as pressure on the prospect, and that turns them off...

Don't ATTACK...or AMBUSH.... be upfront, and focused on making the person COMFORTABLE... not concerned about your motives...

5) "The SIN of Qualifying...."

Are you trying to qualify for your prospect's time?

Many folks do...and it should be the exact opposite of what you need to do...

You should be making your prospect qualify for your time! DON'T come across like you are trying to prove to your prospect that you are worthy to be heard...

Come across like you need to see if they are worthy of YOUR time...your time is valuable because you are showing them how you can change their life...don't be arrogant...but be very strong on the fact that you can change their life in a massive way!

I call it "Net-Beg Marketing"...you are begging folks to listen to you...and that has no leadership power in it at all....

Make folks qualify for your time...and watch them be more interested in you...

6) "The SIN of DUMPING...."

Many folks when they get started on the process of recruiting...get their mental "dump trucks" out, and pull up to the prospect, and dump a TON of info on them...about the company, products, and comp plan…

DUMB!

You need to give a little info at a time so they can process it and link the other info to it...

I call it the "H-G Model of recruiting..."

Remember Hansel and Gretel? They dropped bread crumbs along a path so they could find their way back to their home...you need to do the same thing...drop some pieces of info and then show them how that can benefit their life...

Don't DUMP...but DROP...one piece of info at a time...you will be glad you did...

7) "The SIN of Negative Listening..."

When you recruit...you need to LISTEN to what the prospect says...

KILLER Secret:

The prospect will tell you all you need to recruit them... if you only LISTEN to what they have to say...

Most folks talk too much when recruiting...you should listen 70% of the time, and talk 30%...are you? That is how you find out what is missing in their life...and what they are looking to change...

Also.... be sure when recruiting you listen... ARE you coming across sincere? Caring? Believable? Authentic? Like a Leader? If you are not...that is a SIN of HUGE proportions in recruiting...

These are the 7 Deadly Sins of recruiting.... may I suggest if you are committing them...you take a look at changing your course...and that will change your RESULTS!


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