Originally from London, England, Susan Friedmann, is an internationally recognized niche marketing expert and "how-to" coach, aka The NichePreneur™ Coach. As an innovative and insightful business coach, she enjoys working with baby boomer entrepreneurs, and network marketers who want to grow their home-based business using niche marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.
She is a regular contributing writer to numerous professional and trade publications. A prolific author, Susan has written twelve books including her bestseller “Riches in Niches: How to Make it BIG in a small Market,” “The Complete Idiot’s Guide to Target Marketing,” “Meeting & Event Planning for Dummies,” and many other titles. Several of her books have been translated into multiple languages, and her training materials are used worldwide. Susan has appeared on a variety of radio talk shows and as a guest expert on CNN's Financial Network and Bloomberg’s Small Business.
She has earned the Certified Speaking Professional, CSP, the highest earned level of recognition that a professional speaker can achieve.
Networking Trainers Article
Niche to Survive: 3 Important Things You Must Know and Do in Your Network Marketing Businesss
by Susan Friedmann
Do a search on Google for the term "niche to survive" and you'll come up with advice from industry pundits and freelance journalists, to machine tool manufacturers, travel agents to wine makers, booksellers to banks, and many more. They all preach the same message-to make it in today's tough economy, it's a survival of the most niched!
But what does this really mean? It means that you can't afford to ramble around your network marketing business trying to be all things to all people, grabbing any customer that comes your way, simply because it pays bills...read more