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Eric Lofholm

Eric Lofholm

Eric Lofholm is a Master Sales Trainer who has trained over 20,000 sales professionals and speakers worldwide. Mr. Lofholm has personally delivered over 3,000 talks to a wide variety of public and private groups. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to serve the needs of sales professionals worldwide. He is an author of two books, five audio programs and four 4 DVDs. Eric began his sales career as a top-producing sales representative for three different sales organizations. His consistent track record of regularly outperforming his fellow sales reps earned him a reputation of success that follows him to this day. Eric is a family man married to his wife of 14 years, Jarris. He has two children, Brandon age five and Sarah age two. Eric Lofholm International Inc. regularly hosts free two - day sales training events throughout California as well as a weekly sales training conference call every Thursday afternoon.

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Mar/Apr 2008 Issue
Running Out of People to Call?
by Eric Lofholm
Eight strategies you can apply immediately to generate unlimited leads.

Networking Trainers Article
What to Answer When Your Prospect Says...
by Eric Lofholm

One of the biggest challenges network marketers face is how to respond when the prospect says "I need to think about it," "I don't have the time" or "I don't have the money."

This is a challenge for every network marketer and most everyone on their team. We know that at the end of a presentation the prospect is going to say one of four things.

  1. I am ready to sign up.
  2. I am not interested.
  3. I have some questions.
  4. I need to think about it, I don't have the time, or I don't have the money (or they raise some other concern).

Prediction is a form of power. When we know what prospects are going to say, we can... read more

Networking Trainers Article
Five Strategies to Generate Unlimited Leads
by Eric Lofholm

Running out of leads is one of the biggest challenges I hear from network market-ers. There is no such thing as a lead problem. If you don't have enough leads, it is an idea problem. While many people feel they do not have enough leads, most have never set a lead inventory goal. To run an effective network marketing campaign, you need a minimum of 200 leads in inventory at all times. If you don't currently have 200 leads you can contact, set a goal to get 200 leads in the next thirty days. Goals act like magnets. You will begin to attract those 200 leads. Here is one reason why you need a minimum of 200 leads: if you have few leads, then there is a good possibility that you will procrastinate on making your calls. Let's say you have just thirty-seven leads to contact: you will tend to put off calling them, because those thirty-seven leads represent hope. If you contact all thirty-seven and no one is interested, then you have lost your hope. But if you have 200 leads, this will put you ...

Networking Trainers Article
How to Grow Your Business Using Scripts
by Eric Lofholm

One of the best ways to increase your results in network marketing is to create a powerful script. When I talk about the concept of scripting, most networking professionals frown upon the idea. The truth is, we all use scripts—including you. In this article you will discover how this often misunderstood concept can dramatically increase your results.

What is a script?

The definition of a script is words in sequence that have meaning. For example, the sentence you just read is a script. If you are not using a script, you are speaking in gibberish. So you are either using a script or you are speaking gibberish. Now that we agree you are using scripts, the important question is: more

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