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Paul Gillin



Paul Gillin

Paul Gillin is a writer and consultant specializing in new media. He is a veteran technology journalist with more than 25 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine for 15 years. His new book, The New Influencers, chronicles the dramatic changes in markets and customer relationships that are being brought about by the new breed of bloggers and social networks.

Sep/Oct 2007 Issue
Step into the Web
by Paul Gillin

Networking Trainers Article
Step into the Web
by Paul Gillin
For small business owners, the benefits of blogs, podcasts, online video and social networks are so compelling-at such low costs-that you owe it to yourself to look at the opportunities.

You don't have to be a technology geek or a professional writer to take advantage of these new tools. You do need to be passionate and informed about a topic and have the time and commitment to write frequently about it. For most small businesses, that means an hour or two a week. Here are some quick steps to get started.

Find out what others are already saying about your area of expertise. Sites like Technorati and Google Blog Search will get you started listening in on the conversation. Set up some Google Alerts about topics that interest you and start getting regular updates on what others are saying. While you're at it, set up an alert on your own name to see when others mention you.

Networking Trainers Article
Use Online Social Networks to Make Yourself a Star
by Paul Gillin
No one asked Reba Haas to become an expert on the Seattle area. No newspaper editor gave her a column and no TV station told her story. She doesn't have a radio show or even a book. Reba Haas created her own path to celebrity using a handful of carefully selected web sites and social networks. And after only five years in the business, she's become the number two Seattle realtor in the Re/Max network.

Reba Haas works hard at maintaining her visibility. Her name and photo are all over Seattle web sites. Her Team Reba blog guides homeowners and prospective purchasers through...

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