While your business opportunity can help different kinds of people, you need to know who your ideal prospects are. When looking for new leads, focus your efforts on one or a few target markets. Narrow the field even more by asking: 1. Are these people motivated to change? 2. Does this market have enough money, and will they spend it? 3. Are there plenty of prospects in this market? 4. Can you reach this market easily? By going through this litmus test you’ll be able to identify the exact kind of prospect who is perfect for your business. The next step is to create a simple plan for building relationships with as many of these prospects as possible.