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  CONTENTS >> MARKETING   Sep/Oct 2011

Offer Your Book as a Business Card

Why Self-Publishing Is an Effective Marketing Strategy

By Brent Sampson

For just a little more effort than you expend designing and producing a business card, you can compile your information and publish a handbook about your business. With the advances in print-on-demand technology, you can then control the quantity and availability of the book to meet your specific needs. A book doesn't replace your business cards entirely. Rather, it becomes a supplement to your branding and promotion efforts.
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