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  CONTENTS >> MARKETING   Jul/Aug 2010

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If Your Marketing Appeals to Reason, It May Have No Appeal at All

By Terri Langhans

As a professional network marketer, you may be tempted to list the facts and features and logical reasons why your opportunity or products make such darn good sense. Resist the temptation and take heart—literally. There’s something more powerful than logic to attract, win and retain customers and business partners, and that “something” is emotion.
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