If Your Marketing Appeals to Reason, It May Have No Appeal at All
By Terri Langhans
As a professional network marketer, you may be tempted to list the facts and features and logical reasons why your opportunity or products make such darn good sense. Resist the temptation and take heart—literally. There’s something more powerful than logic to attract, win and retain customers and business partners, and that “something” is emotion.
NT web reader is subscriber-only. Sign in or subscribe to Networking Times for as low as $33.77 a year!