What Women Want
Five Easy Steps to Connect with Female Customers
By Dr. Rhonda Savage
Economic hardship has changed the way we are spending our dollars. Since women control the majority of household spending, it pays to learn to treat them exceptionally well. If you don’t meet the needs of your female customers, they will leave you. If you just meet their needs, they’ll stay. If you exceed their needs, they will refer their friends, family and colleagues.
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