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  CONTENTS >> SALES   Jan/Feb 2009

The Psychology of Belief

Lessons from the School of Hard Knocks

By Sharif Khan

Door-to-door sales provides people with an education in mental strength training, resilience, hard work, and most of all—Belief 101. Here are some key strategies that can help sales professionals: mentally rehearse a successful outcome; check negative thoughts at the door; don’t take rejection personally; and assume the sale.

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