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The Dean of Middlescence

A Conversation with Ken Dychtwald, author of Age Wave and Executive Producer of The Boomer Century

By John David Mann

When it comes to the social impact of aging and the demographics of the baby boom, there is no name more authoritative than Ken Dychtwald, Ph.D. A psychologist, gerontologist and entrepreneur, Ken is the bestselling author of Age Wave and more than a dozen other titles. American Demographics magazine honored him as the single most influential marketer to baby boomers over the past quarter century. His acclaimed documentary film “The Boomer Century” aired more than 2,000 times on PBS channels throughout 2007. Ken coined the term “middlescence” describing a new period of life characterized by continued vitality and an appetite for personal reinvention.

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