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  CONTENTS >> LEAD STORY   May/Jun 2007

The Power of Trust

A Conversation with Stephen M.R. Covey, author of The Speed of Trust: The One Thing that Changes Everything

By John David Mann

Trust, says Stephen M.R. Covey, underlies everything we do, have and achieve. In his best-selling book The Speed of Trust, he shows that trust is a measurable skill that can be effectively taught and learned. Trust is not a purely “soft” social virtue but a hard-edged economic driver that can make or break careers and companies. Like his father Stephen R. Covey (7 Habits), Covey the younger is a keen observer of the network marketing community, where, he believes, trust is on the rise.
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