Persuade Your Prospect By Not Persuading Your Prospect.
By Bob Burg
NETWORKING Their Own Conclusions
Bob Burg Have you ever noticed how, when you try and persuade people, they push back?
Thatís because you canít persuade someone who doesnít want to be persuadedóand
thatís just about everyone. Sometimes, says Burg, the most effective way to persuade
prospects is to give them the space to persuade themselves.
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