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  CONTENTS >> LEAD STORY   September 2003

Business As Unusual

A Conversation With Activist-Entrepreneur Anita Roddick, Founder Of The Body Shop And Author Of A Revolution In Kindness

By John Milton Fogg

Child of an Italian immigrant family growing up in England, Anita Roddick learned early in life how to look at life "from the outside in" and see in unconventional ways. When she first created her value-led, high-quality skin and body care store, experts scoffed at her as a hippie hold-over from the liberal '60s and declared the business would never last. Today, the super-activist founder of The Body Shop - now operating in 50 countries with over 1900 outlets spanning 25 languages and 12 time zones - has gone beyond proving her point. Roddick based her company on such "not-about-profit" ideas as: taking a stand against animal testing; supporting small-producer communities around the world; activating self esteem (in both employees and customers); defending human rights; and protecting our planet; and made them more than profitable. In this powerful interview, Anita talks her "revolution in kindness," about why poverty is our number one challenge, and why it is such an exciting time to be alive.
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