CONTENTS >> MARKETING   June 2003
 
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June 2003 Issue
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MARKETING
 Author
Tom Schreiter

Finding Your Target Market

Who Comes Into Contact With Them?

By Tom Schreiter



It’s easy to flail away, approaching prospect after prospect with no success—if you’re approaching the wrong prospects. The good news: It’s easy to get great leads—and even inexpensively—if you target your market. It starts with the question, "Who uses my product?" and slips into high gear with the follow-up question, "Who naturally comes into contact with those people?"
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