CONTENTS >> MARKETING   February 2003

February 2003 Issue
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Tom "Big Al" Schreiter

How's Your Circulation?

How to use advertising like a networking pro.

By Tom "Big Al" Schreiter

If you are buying advertising based solely on circulation numbers, says master marketer Schreiter, "you are probably smoking some funny herbs." Why? Because, the correct question isn't "circulation to how many?" but "circulation to whom?"

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