CONTENTS >> MINDSET   January 2003

January 2003 Issue
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Terri Levine

Are You Selling or Serving?

Change Your Perspective

By Terri Levine

Everyone knows that people are turned off by "pushy" salespeople who blatantly coerce or manipulate. But this also happens even when the sense of pressure is so subtle that neither person is consciously aware of it. Why? Because it's not your behavior people react to--it's your underlying beliefs.

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