Thereís a Catch-22 in business-as-usual networking: people are all too often set up to believe that 1) the path to reach their goals in
networking will be easy, and 2) getting to the end of the path makes enduring that path worthwhile. The truth, says Sheridan, is that if the path to the dream isnít rewarding in and of itself, few will make it to the pot of gold. Whatís missing is a concerted focus on training people how to leave behind
conventional security thinking and embrace the entrepreneurial
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