Remember the last business meeting you attended? What drew you there? It wasnt the networking or the rubber chicken. It was the speaker. You wanted to learn the speakers insights into his or her topic.
And you already looked at that speaker as an expert before you ever walked in the door, didnt you? Think about it. What was going through your head when you read the announcement about the upcoming presenter? That the person is an authority, right?
You can do the same thing. When you give a talk to an organization, lets say your local chamber of commerce, theyll advertise the event in advance by sending a meeting notice announcing you as the speaker.
That announcement will include the title of your talk, a brief biography, your picture and the five to seven bullet points you want your audience to hear that will draw them like a magnet to your presentation. You are now considered the expert.
Voila! Youve gained instant credibility. Youre audience will see you...
