If you would have asked me about the perfect presentation early in my network marketing career I certainly would have given it a higher priority in the success process than I do today.
Initially, I believed the presentation was the make it or break it point in the recruiting process. I wanted it to be perfect and if someone said no, I would go back over the presentation and evaluate what I said wrong or what I could have said differently. I would even scrutinize if I was in the right suit, right surroundings and whether I had come across in a professional manner.
Eventually I got to the point where I felt everything was perfect and yet the results were the same. Some people said yes and some said no. Therefore, I concluded that success was not in the structure of the perfect presentation, it was in the number of times you did the presentation. It was my understanding of statistics that finely taught me that success was in the number of times you showed the business at which time I coined the phrase "success is in the show".
Then one day I decided to take a survey of the top network marketers that I knew and exactly how they initially saw the business. I was amazed to find out that a significant number were shown the business in the most unorthodox manner. Some merely saw a video or heard a tape. Some heard it over a phone, scribbled on a placemat or were introduced secondhand from someone in passing who didn't even join the business. My research lead me to believe that some said yes to the worst presentation and some said no to the most perfect presentation. I must tell you that this was extremely liberating to me to realize that it wasn't me. That people either see it or they don't.
Now that I am more mature in the business, if you would ask me what makes the perfect presentation, I would have a different perspective.
First, I would say that strong belief and conviction in your opportunity is imperative. After all, people need to know you believe first. People want to follow people who know where they are going. No one wants to be a part of someone's test.
Second, you need controlled enthusiasm, not fake excitement and hype. In reality people hear the music louder than they hear the words. They have to know you are seriously excited about your company and the potential of your opportunity.
Third, it helps if you're presentation is organized and easy to follow. For example, it's easy to follow an outline like: history (how you heard about it) company (background and corporate) products, marketplace for the products, compensation plan, timing of the opportunity and how to get started. This makes it duplicatable so your organization can follow and do what you do.
As for those starting and wanting to learn or those in a hurry who want to increase their number of shows; a CD or video of the presentation, online or off, is a tremendous tool. It helps leverage your time and speeds up the process of going through the numbers.
After that my recommendation would be to let go, let it flow and increase the shows.
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