A director on my front line called to ask if I would accompany him on a one-on-one presentation. I was kind of surprised, because he had a nice size group, and hadn't needed help with a presentation for months. I asked why.
It turns out the guy he was prospecting was the CEO of a multi-billion-dollar public company, a guy who was in the business pages and financial publications every week. He made several million a year in salary, and also had stock options which made him millions more. He went to the same church as my guy, and so that's how the connection was made.
How could I resist?
We went to the appointment, which was in his office. (Now that's a mistake, but I went along with it, because that's what was set up.) His office was bigger than the home I lived in. Really. He had a conference table in there that I bet cost at least fifty or a hundred grand.
I was a little on edge, but we sat on the end of that table and I did my presentation. He sat through it very attentively. When I was finished he admitted that it was quite fascinating, but he couldn't get involved. He explained that his contract with his employer actually prohibited him from doing any other business ventures, as his company thought that would be a conflict of interest.
He did go on to say that he was delighted my guy had found the opportunity and even recommended some people he thought would be good for the business. So I learned a couple of very important lessons from that encounter.
First was the realization that even some of the highest paid people in the world are still slaves to their job, and don't own their own life. Very interesting.
The second thing I have learned from this gentleman and much further experience is this: The easiest people to get presentations with are busy, successful people! And the hardest people to get in front of are the ones who are the people who need it the most!
Because that's why they need it the most. They might be lazy, closed minded, or just so busy meeting with their parole officer and watching the Jerry Springer show they don't have time to meet.
I quickly learned that if I wanted my new distributors to grow fast, we did their list, and then went after the most busy, ambitious, successful people on it. Show me a guy who works two jobs and also has a booth selling at the flea market on Sundays - and I'll show you a guy who will find time to see your presentation.
And the people with the "professional" jobs like doctors, lawyers and accountants? They have learned fairly rapidly that they are victims of the trading-hours-for-money trap, and are usually quite open to finding out how they can harness the power of leverage for financial security. Adjust your sponsoring strategy to reflect this reality, and you'll see a lot more growth!
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