The Four Cornerstones of GET RICH SLOW
How to grow your business and yourself like The Greatest Networker in the World

by John Milton Fogg


The Four Cornerstones of Get Rich Slow are about business-building:

The PROCESS of Building your Business, and...
The STRUCTURE of your Business Building.

Cornerstone 1. Use, Recommend and Sponsor
Cornerstone 2. Shipping & Receiving
Cornerstone 3. Coaching and Leadership
Cornerstone 4. Speaking & Listening

Tom "Big Al" Schreiter created my all-time favorite Network Marketing cliché (and cliché is not the right word, for the idea is neither "trite" nor used anywhere near often enough and has certainly lost none of it's originality or force over the years):

"Most people do Network Marketing everyday. They just don't get paid for it."

Those great words of wisdom join a couple other bits of inspired insight (so I say) about this business:

"The only people who are not involved in Network Marketing are people who don't understand it."
-- Mark Segars

and...

"All you ever do in Network Marketing is teach others to do what you've already done."
-- Russ DeVan

One quality that unites these three quotes for me is their absolute and practical truth. And, they are each intriguing expressions of the GET RICH SLOW philosophy.

A quick look at each of the four Cornerstones:

Cornerstone 1. Use, Recommend and Sponsor

Everybody does it. They have to (or they don't build a business or construct a business building).

This IS what your Network Marketing business is all about.

The good and great news is as Tom Schreiter said, most people do it everyday. In fact, most people are so good at Using and Recommending products and services they value and enjoy, you could accurately call them experts.

The very first thing to learn in your business is what to do to Use the products. Once you know how to do that, you can show and tell others.

The next thing you have to learn is what to do to Recommend the products. Once you know how to do that, you can teach others to do that, too.

And the next thing you have to learn is what to do to Sponsor business partners. Once you know how to do that, you can train others to do that, as well.

There's a great explanation of this in the little (both classic and outdated :-) book MONEY MONEY MONEY MONEY MONEY. Plus, it dives right into the pattern of Learn/Coach, Learn/Coach and shows how income is created as well. It's right here:

Chapter 10: How You Earn Money In Network Marketing Sales Since most people are past masters of Using and Recommending, those two are usually pretty easy for people. And the way the third step, Sponsoring, is done is with...

Cornerstone 2. Shipping & Receiving

Network Marketing is all and always about talking to people (whether live, on the telephone, in print, using recordings or videos... or digitally with web pages, e-mail, chats and instant messaging on the Internet). The quality and quantity of these Conversation "Connections" will lead directly to a person's success in this business.

My Coach, Kurt Wright, said that the number one cause for Network Marketers failure is having the wrong agenda. They set out to "GET" people to become customers and business partners.

Most people respond to someone trying to GET them to do something-- even when it's good for them-- with a Fight or Flight reaction.

With Shipping & Receiving the agenda is simply to Connect with people and see if you and your product/service are a "FIT" for each other. This approach is rejection free and has much higher odds for success.

The four phases of "Shipping" are (in this order, because one MUST come before and leads to the other): Relationshipping, Friendshipping, Partnershipping and Leadershipping. Do this Shipping business well and you Receive all the personal, professional and financial rewards. The more and better your Shipping is, the more and better your Receiving will be.

And how you learn to be more and better at Shipping & Receiving, is...

Cornerstone 3. Coaching and Leadership

I wrote for the TGN Certified Network Marketing Coach Program:

"COACHING is THE fastest way for you to build a Large and Successful Network Marketing organization-- and have your people do the same!"

That's because Network Marketing is all and only a person-to-person affair. So, your business will only grow as big and as fast as you do-- as a person.

A couple more great quotes from the e-book Everybody NEEDS a Coach explain more about Coaching:

"If you're someone who wants to break out and do something extraordinary that you would not do on your own initiative, you better have a coach- and you better have a good one."
-- Richard Brooke

"A Coach expands the possibilities a player has. This provides a player or team with a capacity to take new actions that would not be available without the Coach."
-- Chris Majer

"Coaching is asking Powerful, Provocative, Productive, Problem-solving questions. Coaching comes from the philosophy that people already have their answers. Your job as a coach is not to tell. It is to be skillful at asking the questions to which people already have the answers."
-- Carol McCall

And finally, something I wrote (with great conviction and feeling:-)...

"Teachers, trainers and consultants show you HOW to DO things to become successful. Coaches show you WHO to BE...."

Network Marketing is all about LEADERSHIP: First becoming a Leader and, once you've done that, Coaching the men and women in your organization-- those who have the natural talent and desire -- on what Inner and Outer Actions to work on and play with to become Leaders themselves.

With three to five "Walk-away Leaders" in your group (men and women who will build the business with and without you) your success in Network Marketing is inevitable.

In Network Marketing, a Leader is a Coach and the very best Leaders the ones who develop more and better Leaders in their organizations-- are always the very best Coaches.

And all the above REQUIRES the last and most important of the Four Cornerstones...

Cornerstone 4. Speaking & Listening

Other than taking care of your body (dead, dying and dysfunctional human beings don't build large, lasting downlines), that's ALL you ever do in Network Marketing: You Speak and You Listen.

Learning as much as you can about these two most fundamental of all human skills is THE most important thing you will ever Learn.

You can Learn to Speak and Listen in ways that literally move people to take heart-felt, enthusiastic, committed action.... That has people feel really Special, Happy, Excited, and truly Connected with you-- darn near falling all over themselves in their Appreciation of You (and of themselves!).

You can Learn to Speak and Listen without mental judgments. You can Learn to Speak and Listen in ways that open-up possibilities, that tap into intuition, get quickly and deeply to the heart-of-the-matter, that validate not violate. You can Learn to Speak and Listen and have people "Fall in LIKE with you"in just minutes AND want more of you... and more of what you're offering, too....

And Speaking and Listening is the simplest Cornerstone to understand and the hardest for most people to master.

Speaking is ASKING Great/Right Questions.

Listening is Truly HEARING Both the Words and the Music.

These are the Four Cornerstones of the GET RICH SLOW philosophy for your Network Marketing business-building... for growing your business and yourself like The Greatest Networker in the World.


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