Mark Helsel says he has learned more about network marketing from his three children (and their pets) than from anything else he has read or heard. He's compiled these revelations into a new book, called 52 Practical Training Tips for Network Marketers. Here are two of Mark's personal favorities.
Sometimes the Simplest Ideas Work Best!
Last fall I noticed my seven-year-old daughter, Lexi, picking up walnut shells in our yard. After just watching her for awhile, my curiosity got the best of me and finally I asked her, "Hi honey, whatchayadoin?"
"Oh, just collecting walnut shells," she said rather matter-of-factly.
"What are you going to do with them?" I asked.
"I'm going to sell them," she proclaimed.
Now, I was really curious! "So, who are you going to sell them to?"
"Everyone, daddy," she said, as if it should be very obvious.
I had to ask just one more question: "So, tell me why someone would want to buy your walnut shells."
For a moment, she stopped picking up the walnut shells and looked at me with her big, beautiful brown eyes. Then she quite confidently stated, "Because I'm going to ask them." Dumbfounded and basically speechless, I could only mutter, "Well, that's a very good reason."
What a concept! They will buy because she asks them. It's a proven fact that the #1 reason people buy is because someone asked them to buy. My daughter, who's never had any sales training, already inherently knows that. This week, apply that little gem of wisdom to your business. Double the number of people you simply ask to buy your product and see if it doesn't increase your sales. It worked for Lexi.
Are You Like Tippy?
Our family pet is an adorable (and huge) lop-eared rabbit. Her name is Tippy. We keep her in a pen at the bottom of our yard. The first few years we had Tippy, she would gladly come out of her cage and play with us. But this spring, that changed. After a dreadfully long and cold Pennsylvanian winter in which she was confined to her pen for almost four months, we couldn't wait for the first nice day of spring to let Tippy out of her pen. As we opened her pen door, we just knew she would jump right out and bounce around the yard, as she had done many times before. Much to our surprise, however, she did not. Instead, she went over to the edge and gazed out at the yard. After a while, she retreated to her resting spot in her pen and plopped down. Even after many days in which we have opened her pen door, she still has not come out.
Although I cannot say for sure what may be going on between her big loppy ears, I have a hunch. I believe that over the long winter, Tippy grew so comfortable in her pen that she actually no longer has any desire to stray from it. In spite of a beautiful big yard for her to romp around in, she now chooses to stay where she is: in her secure little pen. It got me thinking about how many people are just like Tippy. Perhaps in their "younger years" they tried new and exciting things. But as they grew older (and wiser?) they became secure in their ways. In a sense, they have allowed themselves to be conditioned to avoid change and risk.
My training tip for you this week is to avoid at all costs becoming "set in your ways." Instead, embrace the challenges and risks that come your way. In fact, don't wait for them to come your way; seek them out.
Just yesterday I noticed a wild rabbit hopping around in our yard, not far from Tippy's cage. I couldn't help but think of the excitement Tippy could have been enjoying had she decided to get out of her pen. You know how rabbits are!
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