Most people come into network marketing with no prior experience in the industry. Therefore, what they bring with them are only experiences from traditional businesses. Some of these experiences are good; some of these experiences are not so good. When people enter network marketing, they enter a whole new way of doing business, and sometimes it's difficult for them to comprehend what this industry is all about. One way to help them understand is to use analogies. Relate this business to other businesses of which most people are, perhaps, more familiar. Let me share one of my favorites with you.
The Coca Cola Analogy
One analogy I use quite frequently is the comparison of this business to Coca Cola. I do that because I understand the magnitude of this opportunity, and I want to get that potential across to a new person whose understanding is limited. I compare this business to Coca Cola because Coca Cola is an unbelievable success story. I'm sure that most people would know that if they had the rights to Coca Cola today, they would be instant billionaires. I bet if you had the rights to Coca Cola today or the recipe to Coca Cola, you'd be out of your mind with excitement. But, would you have had the same vision in the late 1800s when Coke was first created and wasn't the mega success it is today?
It amazes me sometimes how different people can be. I know that there are some people who could receive the recipe to Coca Cola and immediately be contemplating how much money they could make in their own hometown. Others would be thinking "Hometown - how much could we make if we took this throughout North America?" Still others would look at the same opportunity and say, "North America? What small minds. How much could we make if we took it globally?" What is the difference between these three people? It's the six inches between their ears. It's called vision!
There are some people who will look at a tremendous network marketing opportunity and yet say, "Isn't this a cute business? Look how much I could make in my own neighborhood", while others might look at the same opportunity and only see global possibilities and potential. I believe you will only build a business as big as your vision. If your vision is small, you'll build a small business. If your vision is large, you'll build a large business.
I am not sure how big the vision was in the early days of Coca Cola. After all, who would have imagined that that little container of dark liquid with some CO2 added to it would become a multi-billion dollar industry? Who would have imagined that someday Coca Cola would be in every household in America, in every service station around the world, in every grocery store and every hotel? Who would have guessed it would be served at every social event, bar-mitzvah and wedding? That it would be in every restaurant? Or that you would find it in little machines on street corners where you would put in money and a can of coke drops out the bottom. There were vision limitations back in the beginning of Coca Cola. After all, they were still using the horse and buggy. But today there are no limitations. Who's to say your company and your product and even you won't someday be worth millions or even billions of dollars. Can you imagine having that kind of vision that someday your product and your organization would extend all over the world?
You Have a Great Opportunity---Be Selective With Your Business Partners
If you had the rights to Coca Cola now, besides being rich, I think you would be smart enough to realize that you could not take Coca Cola worldwide by yourself. You'd have to be willing to let some other people in on it with you. Let's say that you could only bring on five partners, and those five partners would share in the billions and help you take Coca Cola worldwide. Which five people would you pick? Would you pick your brother-in-law? Would you pick your next-door-neighbor? I don't know about you, but I'd pick the five sharpest people I knew: visionaries! I'd choose people who were ambitious and hard working. (Just as a side note, would you have a hard time picking up the phone? I don't think so.)
Would you be selective? I'm sure you would. Would you try to coax and convince those five to join you? I doubt it! In fact, you'd be expecting them to try to convince you that they were qualified and that they had the same kind of vision. They would want you to see them as an asset to taking this company worldwide. If they were the five that helped you, they would get to share in the billions with you. If you were sharing this concept of Coca Cola with someone and they said, "I don't think that Coca Cola will work," would you try to convince them? No way! Have you ever heard the saying "You're only as strong as your weakest link?" That person would definitely be a weak link, yet they would share in the billions without contributing to the growth of the company.
It's the same with network marketing. Why would anyone try to coax and convince others to join their organization? What happens to you and your business when you adopt this demeanor? Well, if you have to coax and convince people to get involved, more than likely you'll have to coax and convince them to do something once they're in your organization. That would be like a job. I personally don't have the time. Look for people like yourself, people who can see opportunity, people who have vision!
Just as in the example of Coca Cola, if you are going to build a large network marketing business, you can't do it alone, right? You must be willing to let some other people in on it with you. Those people, just like the ones who first promoted Coca Cola, will be your partners, your associates. They will be people that will run side-by-side with you in building your business. So, make sure you choose wisely. Look for people just like you with enthusiasm, excitement and vision. Choose people based on qualifications. Are they ambitious and do they want more? Don't categorize people based on whether they are warm market or cold market. Make sure they qualify with desire.
Analogies are a great way to get a point across. They are also wonderful for taking complicated concepts and creating simple understandings. So the next time you are trying to get a point across, stop for a moment and think of something comparable that others can relate to. If you need help, I discuss other analogies in my book, "Owning Yourself". You will be amazed how attentive people will be to things that are familiar.
Having the right vision is vital. If you vision is not big enough, it could very well be sabotaging your own success. Vision is how you see your opportunity. Your vision is located in the six-inch area between your ears. The words that come out of your mouth are limited to your vision. If you have a teeny weenie vision, you will tell a teeny weenie story and build a teeny weenie business. If you have a big vision, you have the potential to build a big business. It is important that you understand the magnitude of this industry and your company. You must be sold first. You have the power to mold the vision, create the story and influence the outcome.
"Cherish you vision and your dreams as they are the children of your soul; the blueprints of your ultimate achievements."Napoleon Hill
PAULA PRITCHARD is a veteran network marketer who has built huge organizations throughout the United States and Europe.
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