How to Create Magnetic Value in Your Social Media Marketing
by Doug Firebaugh
What kind of VALUE do you expect when you are thinking of buying something? Do you offer that kind of value in your network marketing business? What if you would add that kind of value to your social media efforts? What would happen to your social networking results?
The power of value in your social networking for home business is beyond words. Value is THE most powerful word you can focus on in your network marketing business. Value is the nuclear CORE of social media marketing and multilevel marketing. There is no more powerful recruiting MAGNET to PULL people towards you, and to keep them beside you.
If you do not bring some kind of value to the social conversation, you have missed the boat. I focus on bringing as much value as possible to all I engage with. Sometimes I miss the mark, but for the most part, the results have been pretty consistent!
Value is anything a person perceives as valuable to their life, family, and future. The kind of value that PULLS people towards you is something that adds to their lives, enlarges their destiny, teaches, directs, increases their income, improves the way they feel about themselves and how they look, or stirs powerful emotions of happiness and possibility.
We all need to practice and become what I call value agents. Real estate agents market real estate. Value agents market VALUE. Do you bring value that IMPACTS people instead of seeking to gain something for yourself? There are four powerful levels of value I have found in social media marketing, and value agents always are aware of the level they are operating at and the level they are striving to rise to.
The Four Levels of Being a Magnetic Value Agent
1) The Level of Typical Value
This is the value that just about everyone expects in some form. This is the bare minimum value you need to provide to be taken seriously in social media. This is value that is at least worth reading, watching, and worth paying attention to. Typical Value is the level of value that can be found all over the social zone. People read the posts. listen to the podcasts, and view the videos, but then they move on to something or someone else. They see this as the “same old-same old.” That is the social response to the level of Typical Value: consume the information and then move on. It really is tough to build any kind of following with this low level of value.
2) The Level of Unexpected Value
This level is when you really start to be noticed in social media. When you have unexpected value in a video, post, article, comment, or podcast, it stirs people’s emotions and makes them pay attention to what you are giving and doing. It FORCES them to FOCUS on your content, message, or idea, as the value of the content is so great that it takes them by total surprise. It helps them in their life in some way, and PULLS them in to take notice of you and your message. The benefit of providing Unexpected Value is that it forces people to continue to pay attention to you and your content, message, or ideas every time you send one out.
3) The Level of Talked-About Value
This level of Value is what I call “Have you heard of…?” or “Did you see…?” This is where you are creating such value that a social BUZZ starts and people start talking about your message, content, or ideas. We have all seen this happen in social media over last five years, and it has been cool to watch. Folks that were virtually unknown become overnight stars. Social media superstar Chris Brogan had ten readers on his blog five years ago and is now THE go-to guy in social media marketing with close to a million monthly readers. People talk about Chris and his blog all the time. This is Talked-About Value. It is value that IMPACTS people with great content, ideas and stirring thoughts. Thought leaders in social media today have a tendency to start at this level. Talked-About Value makes you VISIBLE and noticed for the value you bring to people’s lives.
4) The Level of Multiplied Value
This is the supreme level of value in social media. This level is where you have given so much value in a post, video, article, audio, interview, or program that people do not just talk about it, they start to MULTIPLY it. This happens through viral marketing, readers sending it out to their friends, and telling people “you MUST read/see this.” That is the power and success of Multiplied Value: people are not just talking about you, they are now talking FOR you. It’s like having your own personal causal press release army in social media getting your message out to tens of thousands of people because they are so touched and moved by your message that they have no choice but to share it.
How do we create Multiplied Value?
You create a social media avalanche with how-to’s, little-known information on what your audience’s interests are and what your MLM business can do for their life, transforming thoughts about what they are doing and how they are living, revealing new social sites, directions, new ideas that ADD, INCREASE, MULTIPLY, and TRANSFORM who they are and what they are doing. That will get noticed and embraced and will end up being multiplied by a ton of people.
Where are you in the four levels of value? Are you a value agent? Let the power of value drive your content and message. Make sure your message and content bring so much value to people that they are moved to multiply the message.
MOVE to MULTIPLY – that is the million dollar secret. That is what will EXPLODE your social media network marketing.
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