Can you finish these sentences?
Where's the ________?
Who shot __________?
I shot _____________?
I can't believe I ate the whole ___________.
Depending on your age, many of you would answer:
Where's the BEEF?
Who shot JR?
I shot the SHERIFF.
I can't believe I ate the whole THING.
The above statements are advertising slogans, a song and a TV promotion that were pounded into the subconscious mind of America during their time.
How many times have you been driving down the road hearing a song you haven't heard in years, but you know every note, every word, every beat?
Why does this happen? Because through repetition that song was programmed into your mind. You will remember it for the rest of your life and you will never get it out of your mind.
At the time of this writing, it is January 25th. Do you remember what you were doing last year on January 25th? Only a very small segment of people who ever read this article will know specifically what they were doing on January 25th.
How and why would these few people remember this date? Certainly not because of any repetition but because of the emotion associated with that date for them.
It just so happens that today, January 25th is my birthday. So I can tell you what I have been doing on January 25th throughout the majority of my life, but only because of the emotion attached to that day. Don't ask me about February 25th because I wouldn't have a clue.
Most of us remember where we were the day we heard about Princess Diana's fatal car wreck or the airplanes exploding into the twin towers, because that was a very emotional time.
As human beings we learn through repetition and emotion. We also learn systematically or sporadically. This relates to how the information is delivered to us. Most class room environments are set up so students can learn systematically, with one concept and idea building upon the next. As children we don't learn how to divide numbers until we knew how to add and subtract.
The important things in life are usually taught systematically. Most things we learn sporadically, we learn by trial and error. If I wanted to learn how to use a sewing machine I could sit down with some cloth, tinker with it and probably, eventually, figure it out. The same goes for learning how to use a metal detector, changing the window washing fluid in your car, the rules of hockey, how to use a video camera and on and on.
No one likes reading instructions, following directions or sitting in a class room. Many times we mistakenly think we know more than we do, or that we can do something just because we watched someone else do it. Ignorance is bliss.
Most network marketers eventually wake up one day and realize they don't have a clue what they are doing. They have sporadically learned bits and pieces of the business, but they have no idea how to fit the puzzle together. Many times the reality hits people after they have a leadership title and full-time income with their opportunity.
In network marketing the two most important skills you can develop are:
#1 Prospecting and Recruiting
#2 Developing Leaders
There are literally hundreds of sub-skills that surround these two major skill sets. The problem is, most of the sub skills are learned sporadically over time and not sequentially and systematically. In my upcoming webinar I will share with you how to master recruiting systematically and sequentially. Until then think about how you learn from repetition and emotion and focus on becoming a systematic learner.
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