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Sales People Close - Network Marketers Develop Leaders
By Dale Calvert
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As I look back on the last 30 years in the network marketing profession, a paradigm shift that really took my business to a new level was realizing that I was not in the sales business but the leadership development business.
It is very important that you understand this as it relates to recruiting new team members. Sales people close, but not network marketing leaders.
If you have to close them into your business, you will have to continue to sell them to do anything after they join. Nobody has time for that.
You are looking for people who are looking for opportunity.
"A person convinced against their will is of the same opinion still."
When I first got involved in network marketing I read all the classic sales books and made the mistake of
thinking I should attempt to close people in the business. The bottom line is, long term this doesn't work. You may be able to talk them into the business but network marketing is about more than a one-time up front commission.
If you want to learn to...
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