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Working Leads: Productivity versus Activity
By Mark Helsel
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I spoke with her on a cold January morning and she left me with an experience I’ll never forget. She was my first call of the morning. I was just getting started and still feeling a little sleepy. After a few sips of my morning brew I dialed her number. She answered and I said, "Good morning, Mary. This is Mark Helsel and I’m calling because you have expressed and interest in learning how to make money at home with your own business."
She quickly interrupted me. "Hold on just a minute. Before you go in to your big pitch, does this business of yours require any time, money or effort? Caught completely off guard, I intuitively responded, "Well, yes, of course." She quickly responded, "Then I’m not interested," and she hung up on me. That woke me up, in more ways than one.
Have you ever run in to a person like Mary? The truth is, they are everywhere, especially if you are working with leads. I paid hard-earned dollars for Mary’s contact information and within 15 seconds...
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