Presents

Bridging the Gap between Offline, Online and Mobile Marketing By Dan Hollings WARNING! THE FOLLOWING JOKE MAY SHOCK YOU Mr. Online and Mr. Offline are sitting in a bar discussing their various marketing tactics when in walks the young, voluptuous Miss Mobile; after a few drinks they strike up a conversation. "Hey, why not come over to MySpace and we can Google together," says Mr. Online. Immediately Mr. Offline pipes in, "Hey, forget that, I can get you on billboards or perhaps a magazine spread." Totally unimpressed, Miss Mobile strolls to the door, turning to say, "Sorry guys, it sounds like neither of you are in to text." When it comes to your business, when was the last time you used SMS text? Yet, can you think of anything that is more pervasive and more intimate with the majority of your potential clients and customers than the communication medium of mobile phones? Here are the facts: 94% of SMS text messages are viewed, 62% are remembered and 22% of value-add messages are forwarded to friends. Roughly half of mobile subscribers use SMS in the U.S. today. If those facts are not mind-blowing enough to pique your marketing interest, did you know that... To read the rest of this FREE article, become a community member and log in Create a community account with Networking Times - IT'S FREE! (And we do not sell or share our member information with ANYONE.)    First Name:     required  Last Name:     required  E-Mail Address:     required Your password will be e-mailed to you.      OR existing NT Community Members, Log In below: E-mail address Password   Remember My Password  Forgot your password? We'll e-mail it to you. Click Here.

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