Networking Outside the Box

by Todd Falcone

What box? I don't live in a box! What are you talking about?

I'm talking about that little square we live in every day. No.., not our home, not our room, nor our office. It's where we reside in our minds and how we go about living our lives. The box represents our actions and our thoughts that bring about the results we see in our lives.

You've probably heard the phrase, "Find out what everybody else is doing and do the exact opposite if you want to be successful," right? That is certainly the beginning of living outside the box in one area.

To obtain better results, do something different. Do something unusual or unexpected. Stick out. Be somebody. Uniqueness is a wonderful quality. Establish "points" of difference in all that you do. Living outside the box is much more than simply using USP (Unique Selling Propositions). It's how we think, how we act, and how we live that makes the greater difference not only in our lives, but in the lives we touch.

What does "outside the box" mean? It actually has multiple meanings, but, I'll make it easy for you to understand.

When you are outside the box you do things that are more challenging, more interesting, more intriguing, and more thought provoking. You simply do things unlike others. You make efforts to create memorable experiences. Your creations are lasting and people remember them. You are different.

Here are four ways to live outside the box:

  1. Smile When Least Expected
  2. First of all, smiling is contagious and releases all sorts of good things in your body, including endorphins. Endorphins are substances that create a sense of pleasure, peace and well being. This may sound trivial or simple to you, but putting on a smile can make a big difference. You'll feel better, others will feel better and you'll be making the world a better place. Think about how different life would be if we walked through the streets of Manhattan smiling at everyone and getting a smile back. That's a bit of a stretch, but at least, you can start and do your part!

  3. Say It Differently
  4. How many times have we heard the hum-drum opening, "Hi..., my name is ... I'm calling you because you were referred to me as ... etc." First of all, I bore myself silly if I stick to the same old stuff when prospecting. I'm not saying that you always have to do it differently, but it sure keeps you more on top of your game when you force yourself to say things differently than you normally do. Think about how a prospect would feel if you picked up the phone and said something entirely different than what he/she expected. Of course, now you're desperately waiting for me to share with you this brilliant new way of saying things to your prospects, right? Well, I wouldn't be forcing you to think outside the box if I said it for you now, would I? Be different. Do things differently. Leave varying messages on answering machines when prospecting. Test out different words. Think differently.

  5. Advertise In a New Way
  6. Running an ad? Be a little crazy. Look at what everyone else is saying and say it differently. Stop using the same old headlines and ad copy. Try a different publication, location or newspaper to run your ad. Get creative. Isn't that what "outside the box" thinking really is all about? You may have to test out many different ads before you get it right. But, when you finally hit it right on the nose, you'll be amazed at the massive results you'll get.

  7. Present It Uniquely
  8. Learn how to tell your story so well and efficiently, and in such an entirely different and entertaining way that you simply can't help but capture the interest of your audience. Telling your story is simply conveying information to your qualified prospect that allows them to review your business in detail. However, there are lots of ways of telling the story, as well as different mediums like live one-on-one presentations, conference calls, recorded overviews, websites, and so on.

I think you're getting my drift here. Do it like everybody else, and you'll get what everybody else gets. Sometimes it takes purple hair or a little flair to stick out in the crowd. Be daring with your business. Don't worry about being part of the "in" crowd when you go about your business. Sometimes even successful entrepreneurs get stuck in the repetitive routines of daily life and become a little dry.

Expressing your uniqueness in everything you do will bring you different results. You want to stick out, not blend in when it comes to developing yourself into a successful entrepreneur or leader.

Stay inside the box at all times and you'll likely blend into the mediocrity and the vanilla of society. Be willing to step outside the box and you'll be remembered!


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