Long-Term Residual Income Stream or Quick-Hit Fast Money?

by Dale Calvert

There is a question all successful network marketers must ask themselves eventually: “Am I after a long-term residual income stream—or quick-hit fast money?” Unfortunately, you can’t have both.

Choosing the latter may provide you with an influx of temporary cash, but if that’s your answer to this question, you will never find a home in network marketing or build a residual income stream you can pass down to future generations!

The problem with many “quick-hit, fast-money” programs is that they attract two types of people: Vultures and Followers. Make no mistake about it: if you join this type of program, you will fall into one category or the other. This is why those who truly care about people avoid these programs.

The great majority in these program are Followers who seem to disassociate with reality. For example, often these programs feature a $200, $500 or $1000 fast-start bonus that only pays out when you enroll someone for a substantial price tag. It is amazing to me that people who have difficulty sponsoring someone into a $50-, $100-, or $200-a-month program suddenly feel that they are suddenly going to have the ability to load people up with products and start collecting fast money!

Who are they fooling?! Yet most Followers in fast-money programs make this ridiculous assumption. The sad part is the Vultures, who know better, generally support this false assumption, knowing that the Followers are struggling in their current low-monthly-qualification programs. Are they genuinely concerned about the Followers’ welfare—or are they more focused on their own quick-hit, fast-money commissions?

The reality is that “fast money” occurs only when someone purchases more products than they really need to start their business.

The reality is that quick-hit, fast-money programs always grow quickly—and then fall faster than they went up. Why? Because the Vultures don’t stick around. They prefer to jump to the next hot, quick-hit, fast-money program and recycle their Followers.

Fast growth followed by steep decline . . . and then the Vultures jump ship and the Followers have to make a decision: be recycled or simply quit the industry altogether. I am always amazed at how Followers follow Vultures, whom they confuse as leaders. I could name hundreds of programs I have seen over the years that have gone through this scenario.

Why am I even addressing this issue? Because while these sorts of programs died off for a while, they now seem to be resurfacing, and I feel it is my responsibility to do my part to warn you. According to the Direct Sales Association, over 4000 new network marketing companies start every year. Eighty-five percent don’t last one year, much less two years, 10 years, or for a lifetime.

True leaders make decisions that benefit not only themselves but also the people who trust and depend on them. If you want to be a true leader in this business, it’s crucial that you ask yourself, what do you really want from this profession?

     Are you looking for a home?

     Are you looking for a company where you can develop a long-term, steady and constant residual income stream?

     Are you looking for a token product around which someone has wrapped a razzle-dazzle scheme designed just to make money—or a product you can be proud to represent?

If you are an honest, hard-working person who values loyalty, then you and I both know you need to find a home with a solid reputable company and an awesome consumable product. Find this, then stay focused on it! “Put your hand to the plow and don’t look back,” and you will have a long and fulfilling career.

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