How to Improve Your Network Marketing Presentations & Your Bottom Line

by Ross Arntson

Have you ever said to yourself, "I know my network marketing presentations could be more effective"? Sometimes we aren't even aware why the presentation didn't go as smoothly as it could have. One of the things that can get in the way is our own default habits. By getting feedback on our body language, we come to understand the gestures that take away from our message and create barriers from magnetizing more multilevel opportunities.

The more deliberate we are, the more effective our presentation will be. Rather than being on automatic, the focused network marketing professional shows the potential associate she's fully in charge of every action she takes. Imagine watching a top networking producer. She has laser-like focus, warmly looks at you, pauses, and then makes her comment. It's much easier to get the message this way than watching someone who has an uncontrollable habit, such as wringing his hands or darting his eyes around the room.

Imagine you are watching a TV show and a fly lands on the screen. It could be the most interesting movie, but you just can't help looking at this little buzzing thing that appears out of place. With the fly on the screen, it's nearly impossible to focus on the movie. At first we look at it and try to figure out what it's doing there. Then we might become annoyed with it. Then all our attention goes into getting rid of it.

With the fly, we can get up and swat it away. It's not that easy when someone is presenting a network marketing opportunity and has a distracting habit. How polite is it for your client to swat at your tapping foot? Make it easy for them by only using body language that enhances your message!

Eliminating distracting behaviors is a three step process.

  1. Become aware of the distracting behavior, through self-observation or caring feedback.
  2. Understand why you behave this way.
  3. Make a deliberate choice to let it go.
As an example, a network marketer came to me wanting to overcome her difficulty of maintaining eye contact with others. Like peeling back the layers of the onion, we took it apart. It went something like this.

Me: "Why do you feel you have a hard time with eye contact?"
Her: "I don't know, it's just scary to me."
Me: "Can you tell me what's scary about it?"
Her: "I don't know, maybe they'll disapprove of what I have to say."
Me: "Have you ever been disapproved of before?"
Her: "When I was younger the only time my mom wanted me to look at her was when she was reprimanding me. She'd sternly say, ‘now LOOK at me when I'm talking to you'…Wow, so that's where it comes from!"

Understanding why we have a certain habit is a powerful step in eliminating the behavior. It no longer has power over us.

Do you notice any of these common default programs in network marketing professionals?

  • Pacing back and forth.
  • Excessive ums, ahs and you-knows.
  • Touching or moving eye glasses.
  • Leaning on one leg.
  • Hands in the fig leaf position.
  • Clenching fists.
  • Pointing with their index finger.
  • Adjusting their hair.
  • Wringing hands.
  • Anxiously tapping their leg.
  • Jingling change in their pockets.
  • Lack of eye contact or "hard" eye contact.

Have you experienced other habits that could be added to the list?

There's almost always an unresolved issue causing the default gesture. When you find one in yourself, breathe into it and get a sense of where it originated. Take some quiet time to reflect. Get to the root cause. The Delphic oracle of ancient Greece could have been speaking directly to network marketers when it said, "Know thyself."

Ask yourself if your nonverbal communication is adding to your presentation—or if it's more like a fly on the TV screen! Make a plan to eliminate it and have fun at the same time. If your humor is authentic and comes from the heart, your audience will know and identify with you. Then deliver magnetic presentations—and watch your network marketing business grow beyond your wildest expectations.

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