Wednesday October 22, 2014                  

Dr. Charles W. King



Dr. Charles W. King

Charles W. King, Professor of Marketing at the University of Illinois at Chicago, received his Doctorate in Business Administration from Harvard University and Bachelors and Masters Degrees from the University of Texas. He is involved in extensive, ongoing research on Network Marketing and Distributor Operations. He teaches network marketing in the University’s marketing programs, is a frequent international speaker and writer on network marketing topics.

Dr. King has maintained an extensive consulting practice for more than thirty-five years on the broad areas of strategic planning, strategic market positioning and management of marketing operations. His clients have included a wide range of small, medium and Fortune 500 companies, trade association groups and public sector groups in the United States and internationally.

In 1990-1991, King launched extensive research into network marketing and introduced network marketing into the marketing curriculum at the University of Illinois at Chicago. In 1994, King cofounded the UIC(University of Illinois at Chicago) Certificate Seminar in Network Marketing, the first network marketing seminar focused on network marketing education ever sponsored by a leading University worldwide.

King has become a specialist in organizing and implementing integrated network marketing education seminars covering an overview of the network marketing industry, the strategic, distributor building process, business planning for distributor growth, an overview of the network marketing industry, recruiting practices, presenting the company “story”, handling objectives, legal issues, mechanics of distributor training and motivation, performance monitoring and operational management of the developing distributor organization. King has recruited the strongest trainers and industry practitioners to lecture in these integrated programs over time.

Integrated educational seminar programs have been developed for generic audiences representing distributors from many, competing network marketing groups and for seminars tailored for individual companies which include information modules covering company products, new corporate developments, compensation plan changes and motivational content from company management and field organization leaders.

In recent years, King has also become a champion in promoting network marketing in the international market, particularly in developing countries. Building upon his strong base in the United States, King has expanded into Australia, Canada, Colombia(LA), Dubai, Germany, Hawaii, Hong Kong, Japan, Korea, Mexico, New Zealand, the Philippines, Scandinavia, Singapore, Taiwan, and Thailand. A total of over 50 integrated seminar programs and hundreds of target lectures have been delivered to global markets.

Dr. King has become an evangelist in promoting “the home based business” movement globally. King champions network marketing as the ideal “business model” for launching a “home based” business operation.

In developing economies, King is teaching a middle-class entrepreneurial mentality in emerging markets where there is typically only a small middle-class niche. Those emerging economies are very receptive to learning the simple mechanics of word-of-mouth communication and the network marketing system.

Major pockets of network marketing growth are emerging in the Middle East, Southeast Asia, Japan, India, Taiwan, Mexico and Central/South America.

King is rewriting his classic book, THE NEW PROFESSIONALS, co-authored with James Robinson, to be released in 2013. The new theme will highlight the dramatic changes in the network marketing profession and the explosive growth of the new global, entrepreneurial spirit.


Nov/Dec 2013 Issue
Letter from the President
by Dr. Charles W. King

May/Jun 2013 Issue
Letter from the President
by Dr. Charles W. King
Letter from the President

Nov/Dec 2012 Issue
Letter from the President
by Dr. Charles W. King
Letter from the President

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