Tuesday December 18, 2018        

Terri Langhans

Terri Langhans

Terri Langhans, CSP, is the former CEO of $30 million national ad agency and marketing firm that she started from scratch and grew large enough (and profitable enough) to sell to a publicly traded company.

Now Terri is COE (Chief of Everything) at Blah Blah Blah, her speaking and consulting business. She is also a CSP, Certified Speaking Professional, one of only 206 women to have earned the designation awarded by the National Speakers Association and the International Federation of Professional Speakers.

Terri is the author of the book The 7 Mistakes Every Business Makes (And How to Fix Them), and she is a popular presenter at national and state conferences, including the American Society of Association Executives, the American Bank Association, Society for Healthcare Strategy and Market Development, American Nurses Association, and many more. Terri has also taught marketing and communications for UCSD Extension and California State University, Long Beach, and is a business coach with the Small Business Success Coaching Network. She’s known for packing her programs with plenty of laughs, creative ideas and tangible tools people can use right away to be less ordinary and more effective.

Jul/Aug 2010 Issue
Blah Blah Blah
by Terri Langhans
Create an experience that exceeds customer expectations.

Networking Trainers Article
Blah Blah Blah
by Terri Langhans
Its only natural. Youre looking for people to join your network or buy your products or services, so you put your marketing hat on and go for it. Youre passionate, excited and believe in your business and what it can do for others. You go to meetings, send emails, post, tweet and start talking, perhaps even following a handy dandy sales script. You describe your products or services, spotlight the benefits and share a personal story or two. You ask open ended questions and still, way too often, your prospect looks at you as if your entire message boiled down to three words:  blah, blah, blah.

Youre not alone. Virtually all marketing, whether its network marketing, whether youre a big business, small business or independent professional, you run the risk of making three critical mistakes that can make your marketing less effective or downright repelling. Before you put your marketing hat back on, take a look at...

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