Networking Trainers Article
Looking into a Crystal Ball
by Ramin Mesgarlou
(Excerpted from Chapter 1 of the Forensic Networker book)
What if you could fast forward your life and see where you would be in your business three years down the road? Would that be of value to you? Would that make a difference in your belief in yourself, in your company and in the networking profession?
I believe network marketing is the greatest form of free enterprise still in existence. Its simple systems have allowed hundreds of thousands to overcome poverty and escape mediocrity and thousands more to become millionaires. It is the last chance for the average person to accomplish...
Networking Trainers Article
Forensic Prospecting
by Ramin Mesgarlou
(Excerpted from Chapter 5 of the Forensic Networker book)
In order to understand the concept of Forensic Networker, first you have to understand the constant changes in network marketing. I have seen the industry evolve tremendously since 1990 when MLM became my part-time profession.
Sadly there are way too many people in the MLM industry and not enough people in the MLM profession and there is a distinct difference. Being in the MLM industry is like joining a social club that does not require the participants to learn or become good at what they are involved in. However people generally do not want to be known as being unprofessional in their profession and are constantly seeking the latest information to keep up with the advancements of their trade and changes in their market.
One challenge our industry faces today is that most trainers have not kept up with the changes of network marketing. Can you imagine if car commercials today were the same as the car commercials back when model T Ford was created in 1905? Absurd, is not it? Yet in our profession we continue the same old inefficient marketing and prospecting techniques.
There was a time that you could hype your prospect in to joining your company with pure excitement. Not anymore. Although people today are far more interested than ever in creating residual income and having a home business, there are many options for the seeking entrepreneur to choose from.
In order to be a successful prospector, you must understand why your prospects accept or do not accept your product or business opportunity. There are three vital steps you can take that separate the 1 percent who earns millions from the 99 percent who have moderate to low success in their prospecting efforts.
The three vital steps are...
