Mar/Apr 2008 Issue
Running Out of People to Call?
by Eric Lofholm
Eight strategies you can apply immediately to generate unlimited leads.
Networking Trainers Article
How to Grow Your Business Using Scripts
by Eric Lofholm
One of the best ways to increase your results in network marketing is to create a powerful script. When I talk about the concept of scripting, most networking professionals frown upon the idea. The truth is, we all use scripts—including you. In this article you will discover how this often misunderstood concept can dramatically increase your results.
What is a script?
The definition of a script is words in sequence that have meaning. For example, the sentence you just read is a script. If youre not using a script, youre speaking in gibberish. So you are either using a script or you are speaking gibberish. Now that we agree you are using scripts, the important question is: ...
Networking Trainers Article
Five Strategies to Generate Unlimited Leads
by Eric Lofholm
Running out of leads is one of the biggest challenges I hear from network market-ers.
There is no such thing as a lead problem. If you don't have enough leads, it is an idea problem.
While many people feel they do not have enough leads, most have never set a lead inventory goal. To run an effective network marketing campaign, you need a minimum of 200 leads in inventory at all times. If you don't currently have 200 leads you can contact, set a goal to get 200 leads in the next thirty days. Goals act like magnets. You will begin to attract those 200 leads.
Here is one reason why you need a minimum of 200 leads: if you have few leads, then there is a good possibility that you will procrastinate on making your calls. Let's say you have just thirty-seven leads to contact: you will tend to put off calling them, because those thirty-seven leads represent hope. If you contact all thirty-seven and no one is interested, then you have lost your hope. But if you have 200 leads, this will put you ...
Networking Trainers Article
What to Answer When Your Prospect Says...
by Eric Lofholm
One of the biggest challenges I see network marketers face is how to respond when the prospect says "I need to think about it," "I don't have the time" or "I don't have the money." This is a challenge for every network marketer as well most everyone on their team. We know that at the end of a presentation the prospect is going to say one of four things. 1. I am ready to sign up. 2. I am not interested. 3. I have some questions. 4. I need to think about it, I don't have the time, or I don't have the money (or raise some other concern). Prediction is a form of power. When we know what prospects are going to say, we can...
