From Mass Marketing to Me Marketing
A Conversation with Denis Waitley
By Dr. Josephine Gross
At a networking leadership summit in Utah, signing his new book The Dragon and The Eagle: China and America: Growing Together, Worlds Apart
Denis Waitley is one of America’s most respected authors, keynote speakers, and productivity consultants on high performance human achievement.
With millions of audio programs sold in over a dozen languages, Denis Waitley is one of the most listened-to voices on personal and career success. His most popular audio program, The Psychology of Winning, first released in 1978, has generated more than $100 million in revenues.
Denis is also the author of 16 non-fiction books, including several international bestsellers—Seeds of Greatness, Being the Best, The Winner’s Edge, The Joy of Working, and Empires of the Mind, to name a few.
Denis has helped top athletes to win bigger and is a former chairman of psychology for the US Olympic Committee’s Sports Medicine Council.
Perhaps you remember Denis Waitley’s name from the movie The Secret, even though he had only a brief appearance in it.
We recently sat down with Denis and asked him about some of the biggest changes he sees happening in the global marketplace, and where he sees network marketers play at their best.—J.G.
What’s your memory of The Secret, 10 years later?
I was totally surprised at the unbelievable viral nature of the video. It came out the same time as Daniel Brown’s Da Vinci Code. It had the same magical and mystical feel to it.
Next thing you know, it became the phenomenon that it was, and then the book came out afterward. A lot of people did not see the video; they just read the book, which is a compilation of all the interviews.
I thought it was creatively done, provocative and memorable. I went to China last year, and I got tired of signing the books. I said, “Wait a minute, I only had this little tiny part… I’m not one of the gurus of The Secret. I’m just somebody who happened to be around when it was conceived.”
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