Albert Gyeke is a young leader from Ghana who came to the US to study and play basketball. When a sports career didn’t seem to be the cards, he turned to academics and became a network marketing entrepreneur. After a short but steep learning curve, and despite many challenges, Albert began to see success and became a top achiever. Today his goal is to be a servant leader and help as many people as possible win. He eventually wants to go back home and teach Africans about wellness and success.—J.G.
Albert was born in Accra, the capital of Ghana, on the Atlantic coast of West Africa. While English is the official language there, he grew up speaking an indigenous language called Twi. Albert lived in the city with his two brothers and sister in a middle-class neighborhood. His mother was a stay-at-home mom and his dad was an IT consultant who started his own business when Albert was a teenager.
Albert did not learn to be an entrepreneur from his parents. Instead, they taught him to focus on school and get a good education. Albert did so well academically and in sports that for his last year of high school, he was selected for an exchange program to go study in the US.
“My dream was to be a professional basketball player,” he says, “but it was more competitive than I thought.” Albert first lived in Seattle, WA, then moved to Baltimore, MD where he graduated from Coppin State University with a Criminal Justice degree and a Business minor.
Albert was introduced to network marketing in 2012. As an international student, he was only allowed to work on campus, so he wasn’t making much money. “When a friend invited me to a home party and I heard the presentation, it just made sense,” he says. “The product was telecommunications, and I ‘knew’ I was going to be a millionaire. It didn’t happen for me in that company, because I didn’t work the business seriously.”
Albert learned a lot from his mistakes, which came down to negative thinking and blaming others for his lack of success. In early 2013 he joined a travel company and committed to learning the ropes. “I started doing three-way calls and built up a six-figure yearly income rather quickly,” he says. “I signed up lots of students, and even teachers looking for extra income.”
Unfortunately, two years into it the company filed for bankruptcy. “They were paying out at a rate that was unsustainable, and on top of that the CEO was embezzling,” says Albert. “Needless to say, I was hurt and depressed. I cried for several months.”
Being a significant leader in the travel company, Albert was now constantly being approached by other network marketing leaders who wanted him on their team. At the end of 2014 he joined a wellness company after trying a weight loss product that gave him spectacular results.
Albert was back to doing conference calls, but he also started doing home parties. He struggled to overcome cultural differences and his thick accent made communication difficult at times. Another challenge was being stereotyped and feeling insecure about his public speaking ability. “What kept me going was not paying attention to anything negative,” he says, “and of course meeting my mentors, first Michael Price, and then Armand Puyolt. They thought me to become mentally tough. I met Armand in 2015 at an event and we stayed in touch via phone. He gave me the tough love I needed and became like a big brother to me.”
In May 2016 Albert followed Armand to his brand new company. This time Albert took an unusual approach to launching his business. He went on a road trip for three months and traveled to 16 states. He spent three days in every city and did a home party each night. During the day he would give product demos at Panera Bread. In the morning he would stand outside with flyers and when someone was interested, they would go inside to do the demo. “Do you know anyone who wants to lose 5 pounds in 5 days?” was his catch phrase. He then would invite people to that evening’s home party and ask them to bring guests.
“Some nights I slept in my car, other nights I crashed on someone’s couch,” he says. “It wasn’t comfortable, but I was on a mission. I also used Facebook and Meetups to find local leads. Over those three months I enrolled 180 people right out of the gate, and I built a team of 20,000 while the company was still in prelaunch.
“I have been rich and I have been poor throughout this journey, and there have been many ups and downs. I have had to overcome negativity from naysayers, and my own mindset. One thing I know is your only limit is your belief. No matter what obstacle comes your way, you can overcome it as long as your belief is strong and you work hard.”
When Albert was a student, he worked the business only two to three hours a day, but in 2014 he started doing network marketing full time. “First thing in the morning, I follow up with prospects from the days and weeks before,” he says. “Then I create a new prospect list by seeing who I can sample or sell my product to. I do three-way calls, conference calls, and training calls to help my leaders grow their organizations. I make announcements to my teams in six countries—US, Canada, UK, Ghana, Nigeria, and Kenya.”
Albert started building Africa through his old connections and friends. “I did not involve or prospect any family members,” he says, “because that would put too much stress on our relationships.” Reflecting on the difference between the African markets versus the US, he says in Africa the business is more centered on acquiring customers and retail sales. He figures currently half of his global team are builders and half are consumers.
“Social media is hands down my favorite way to prospect,” he says. “It allows you to reach many people in different areas, all through your cell phone. I post testimonials of my own results and my team mates’ results to show prospects that our products work, and that I am a product of my product. This also helps to educate prospects about better nutrition and a better way of life. Our business is not just about making money; it’s about helping others as well.”
Albert teaches his team a five-step system for success so that even newbies can get off on the right foot. “One of our products is a detox tea, so I hold virtual tea parties Monday through Friday to help my teammates close prospects and customers. We do trainings twice a week on products and mindset. We also have a team website with training material and videos. I always encourage my team by letting them know that if they work hard, they can change their lives for better.”
Albert’s favorite books are Rich Dad Poor Dad by Robert Kiyosaki, Think and Grow Rich by Napoleon Hill, and Go Pro by Eric Worre.
Here are some principles Albert learned and teaches: “You have to believe in yourself and back that up with work. You have to work for it until you win, and surround yourself with people who will stretch you. When others on your team quit, don’t take it personally. Just focus on bringing in more people and running with those who are working.”
What makes Albert jump out of bed in the morning and work hard every day is his goal to make sure his family will never have to worry about anything again. “My mom is my first why, and my next goal is to try to help as many people as possible to make money and achieve their dreams. I have plans of moving back to Ghana, once I have a family with kids, but that will be way into the future.”
In Ghana people are getting familiar with network marketing and starting to understand it. “There is huge hunger for opportunity,” says Albert, “because youth unemployment is so high. Africans also need help with weight loss. Most Americans don’t know we have just as much obesity in Africa. People eat too much rice and carbs. The majority doesn’t know any better, so it’s a matter of education.”
Albert loves to educate people about wellness and success. “This business has changed everything in my life,” he says, “my health, my finances, my future outlook, and my purpose. At age 25, I reached the rank of Emerald and I will be Diamond very soon. I came to America to go to school at the age of 17, so it was all a learning experience. If you just treat people with respect, keep communication open, and be a person of your word, you can overcome anything.”