Jessie Lee Ward is an up-and-coming powerhouse leader in an established wellness company. After being burnt out on doing home parties in her previous company for over four years, she decided to build her new business entirely online. A year and a half later, Jessie Lee’s daily Facebook Lives average 20,000 views. She has never done a home or hotel meeting, yet her team is moving multi-millions of dollars in volume each month.—J.G.
How did you find network marketing, or did it find you?
I was 22 and had just graduated college. I was working in a pathology lab as a research assistant and quickly learned just how unemployable I was. Even though I graduated top in my class with a double major and a double minor, I knew I wasn’t destined to sit behind a desk and build someone else’s dreams.
One day I saw someone posting on Facebook about making money from home, and it started my Google search. No one had ever invited me to a meeting or pitched me on an MLM or direct sales company.
I bought a kit under someone I never met, selling products I had never used, and I quickly shot to the top of that company. I was a top earner for four and a half years. Then, after seeing the earning potential of network marketing, I was hooked 18 months ago with one look at a compensation plan. I felt like I had been scammed for the last four and a half years, but chose to look at it as, “Now I have a PhD in sales, marketing, taxes, hostess coaching, communication, and more!”
I said yes to this entire experience because I grew up poor. I know what it’s like to “go without.” I know what it is like to have parents who work around the clock and are never home, who are miserable and can’t afford anything nice—and it has driven me my entire life to not only succeed, but to become that catalyst of confidence to change many others around me.
How did you get started in your current company?
During my fly-out to visit to the company, I remember asking the general manager if it would be okay for me to build my business online. Without hesitation, he gave me an emphatic “Yes!” This was huge to me. I knew I wanted to build online. I didn’t want to go to people’s homes anymore. To this day, I haven’t done any home or hotel meetings and our team is doing multi-millions of dollars in volume each month.
Any challenges or struggles you had to overcome?
Network marketing is hard. In the beginning, I had to remind myself constantly that struggling financially is a lot harder than working hard every day. I often felt like I was front-loading so much work into a company that may or may not have been the right choice. I told myself for months it would have been safer to stay in direct sales and continue to question the compensation plan while having a team that was losing, “because, Jessie Lee, MLM is hard!” I ultimately picked my hard. The lack of systems, the lack of marketing, the lack of tools... they all became the biggest blessings. It forced my hand in getting up and creating the systems myself. It made me realize this was going to turn into something special, if I just stayed relentlessly focused on what I wanted to do. I still have the haters, the naysayers, and the people who think I embellish all the blessings this profession has given me. Now, instead of seeing this as a challenge, I see it as a compliment and proof I am doing something right that has people take notice.
What is your daily mode of operation?
I am a creature of habit and I love systems. I wake up every single day with the same routine of gratitude, self-love, exercise, personal development, and goal-planning. I eat at the exact same times of the day and I track how many people I talk to daily to make sure I produce the results I want.
When I first joined network marketing after I had left my toxic party-plan company behind, I was absolutely seething. I let all my routines fall to the wayside, and I went into a serious depression. The women from my former company were vile, evil bullies and I let it eat at my soul for a good three months. Finally I had a long, honest talk with myself about where I wanted to go, and how network marketing was going to be the vehicle I would use—no matter what.
Once I pulled myself up and started intentionally—almost obsessively—personally developing myself is when the fog cleared and the magic happened. I stopped relying on validation from women I didn’t like and who didn’t like me. I just got to work and did what I knew how to do best. The systems, the routines, the development, and the everyday actions saved me.
What’s your favorite prospecting approach, and how do you keep expanding your contact list?
Facebook Live, and social media in general. We live in an internet world, so let’s not pretend it isn’t so. I believe that’s where so many marketers are getting stuck. They are shocked when people don’t want to come to their home parties or opportunity meetings, or when people RSVP “yes” and half of them don’t show up.
My contact list exploded when I decided to dedicate myself to having the best Facebook Lives out there. I drive content and I give away value for free every single day, and people know I will never go after their prospects or teams. I’ve made my social media a safe space where everyone can learn and thrive.
How do you create duplication and provide leadership for your team?
Duplication is everything in this profession. I often tell people that if you can’t teach a four-year-old or a 94-year-old how to succeed, your teaching is too hard. A system that is 100% online, with over 75 scripts I wrote, dozens and dozens of closes, and a Facebook funneling system led by our incredible leaders and myself is fueling our fast rise.
Lots of people kept telling me I needed to build belly-to-belly still, and I kept telling them I thought they were missing the online boat. Whenever I roll anything out to our team, I first get buy-in from our leaders, and then we make calculated moves. The team I am honored to have built and lead leaves me nothing short of humbled every single day. I gladly give away free trips, Louis Vuitton bags, lighting systems for Facebook Lives, gift cards, spa days, and more. I’m always here to support my people and lead from the front. The day one of them out-sells or out-recruits me is the day I must come up with a very special incentive, haha.
Who were your mentors and which books were formative?
I am a Grant Cardone, Gary Vaynerchuk, Ramit Sethi, and Andy Frisella junkie. Secrets of Six-Figure Women by Barbara Stanny changed my entire worldview. Flipped it upside down. That book is why I had the courage to leave party plan and join an MLM from the bottom, and why I believed in my rise.
What are the most important tips you want to share?
Do it with passion or don’t do it at all. I look at myself as passion personified. Be exactly who you are. The world needs more of you, no matter what that means. You are completely capable, so take all out massive action and surprise yourself. If there is a top 1%, why not you? I’m telling you, there’s a chance. Take it.
What are your dreams and vision for yourself?
I want to be the most powerful person in network marketing and touch the largest number of people’s lives. I’ve always subscribed to the idea that your goals shouldn’t make sense, and that how you are going to achieve them is completely irrelevant. I don’t know exactly how millions and millions of people are going to know my name. I don’t know how #bosslee is going to become a global brand. I don’t know what I will be talking about on Facebook Live a year from now. I don’t know where I will be in five years. I don’t have any concept of the amount of money I will make, or the number of lives I’ll be blessed to impact.
What I do know is that I will be unforgettable. I don’t pretend network marketing is perfect. I don’t think I am perfect or that I have everything figured out. I just know that no matter how hard it gets, or how many times I want to give up, or how many people are nasty, or don’t believe in me, or tell me I am crazy, or don’t understand why I do what I do, or don’t like me, I will never give up.