Based in Sacramento, California, Romacio Fulcher is Gen-X leader and top achiever who has earned several million dollars in network marketing in the last 10 years.
Romacio recently joined his current company where he reached a top rank in just four months. Now his goal is to build an international team of one million people—100,000 people in 10 different countries—and create 100 millionaires over the next three years.
Romacio calls himself a Bay Area kid who was lucky to grow up on the right side of town. Attending church four nights a week and private school during the day, he learned early on to work hard, take responsibility, and hold himself accountable.
School didn’t come easy to him, so he became self-taught, preferring to study with people rather than from books. In fact, he believes the number one key to success in life is to find the best mentor who has what you want and become completely coachable.—J.G.
My First Mentor
I grew up in Oakland, California with my parents and four brothers. I’m 39 years old and I come from a middle-class family. No one in my family was rich. Self-employed, my father was a commercial flooring contractor for over 34 years. My mom was a top-level manager for the Food and Drug Administration. They’re both retired now and have been married for over 40 years. I’m very grateful to both of my parents.
Growing up in Oakland was definitely not an easy task. We were a little more fortunate because we went to Catholic school. Our parents worked really hard to put their children in a better school system, but outside of school, we still lived in Oakland. It’s a beautiful city, but there’s also is a lot of drama.
When it came time for college, it wasn’t really something I wanted to do. I graduated high school with about a 2.5 GPA, so school was tough for me. But my mother wanted her children to go to college, so I did. I enrolled at Sacramento State University in 1997 and attended for about a year and a half.
After dropping out of college, I got started in the mortgage and real estate business. I met a well-dressed gentleman at a burrito shop, and I’m glad my sensory acuity was working that day. He wasn’t black like me, and I share this with people because oftentimes the very thing we’re looking for comes in disguise. It doesn’t look like you, doesn’t sound like you, but it’s exactly what you need.
There I was, a broke dropout college kid, and this guy was looking sharp. I said, “Hey man, you look sharp. What do you do?” He told me he had his own mortgage and real estate company. I said, “If you have a card, I’d like to follow up with you in the future.”
Sure enough, he gave me his card and I pursued him. The lesson here is that to get to what you want to achieve in life, you have to pursue it. It’s not going to pursue you.
I followed up with him several times. “Listen, I’m a college dropout. I’m looking for work,” I told him. “Is there anything around your company that maybe you could use a hand with?”
A few weeks after we met, he hired me as his assistant.
Conquering the Cold Market
I was on commission only, no salary. I became a telemarketer. I was the guy who would call your home and try to get you to refinance, or ask if perhaps you were interested in purchasing another home.
I was calling people I didn’t know, and they were hanging up in my face in less than five seconds. Click. Click. Click. I’m like, “Wow, how am I supposed to make this work?”
I remember telling my boss, “Mr. Peterson, this is really tough out here.” He said, “You’ll have to figure it out, young man.”
I said, “I certainly will, because I’m grateful for the opportunity.”
I continued to persevere and ask questions to other people who worked there. What do you do to be successful at cold calling?
I quickly learned that you had seven seconds to make an impression, or the person on the other end would hang up the phone.
I eventually became quite successful at it. I started to rack in so many leads that the owner of the company decided to cancel all other forms of marketing and solely rely on my efforts, because I was bringing in more than enough to support the growth of the entire company.
Looking back on it, I realize I had no choice. Sometimes people never amount to their greatness in life, because they have too many options. “If this doesn’t work, I’ll try this. If that doesn’t work, I’ll try that.” I literally didn’t have any other choices.
I’ll never forget looking at my parents sitting on the couch when I told them I was dropping out of college. My mother instantly burst into tears. My father just sat there, very stoic. He said, “Son, you’re a grown man now. If that’s what you’ve decided, that’s fine. Just know we won’t be giving you any more money from this household.” I said, “I understand.”
Next I said, “Dad, mom, you have given us an absolutely incredible example to look up to, so I can’t act as if I don’t know what hard work is all about. Therefore, I promise you that whatever I sink my teeth into, I will be the best. Even if I decide to be a garbage man, I promise you I’m going to be at the top.”
I always wanted to make my parents and my family name proud. I was grateful to Mr. Peterson, my very first mentor, for giving me an opportunity to work for him and teach me the game of mortgage and real estate.
I was living in an apartment making $2,500 a month, and I was ecstatic. I had enough money to pay my $600 rent and my $275 car payment, and I still had enough to take a young lady out for a nice meal. I was excited.
Millionaire at Age 25
After I became really good at my craft of telemarketing, my mentor started to teach me a little bit about being a loan officer. Again, I became a student, worked my way up and did well. Next thing you know, I started my own mortgage and real estate business, which I owned for 13 years.
At age 25, I became a millionaire, then a multi-millionaire many times over in that profession, and I attribute it to these four exact things.
Number one, I had a desire to be successful. No one in my family had ever made a million dollars, so I never believed I could do it. I just wanted to be successful, which back then meant making six figures a year.
Number two, I hooked up with the right person. I always tell people, mentorship is “wisdom without waiting.” People are life’s most precious asset. They will take you anywhere you want to go. There’s someone out there who has the answers to your challenges. But oftentimes that person doesn’t sound or look like you. They might not even have your religious background, but they have what you need. Life has taught me, through my travels, that there is someone out there in the universe who is assigned to you, and all you have to do is hook up with that person.
Number three, I got involved at the right time. Ninety percent of the battle of being massively successful in anything is a matter of timing. I don’t care how smart you are or if you have more degrees than a thermometer, you can’t outrun timing.
Number four is my favorite: I worked hard.
If you look at desire, meeting the right person, right timing, and hard work, three out of these four I could control. I control my desire, I can connect with the right person, and I can work hard. Well, if you do these three things, I promise you, you don’t have to worry about timing. When you hook up with the right person, they know how to spot timing. This was my recipe for success to become a multi-millionaire in mortgage and real estate.
Finding Network Marketing
Then, 10 years ago a wealthy friend of mine from the real estate industry called me up to invite me to his home for a multilevel marketing presentation. I remember telling him, “I’m not coming to that meeting. I don’t believe in those types of businesses. Those are scams. Nobody makes any money in those things, except the people at the top.”
My friend, who was wealthier than me, told me, “Romacio, you sound dumb. You sound ignorant. Shut up and get over to my house.” I said, “Excuse me?” He said, “When you make more money than me, then you can laugh at an opportunity I introduce you to, but until then, shut up and get over to my house.”
I swallowed my pride and went to the meeting, but I was extremely negative. I had a chip on my shoulder. I drove a really expensive Bentley. I walked in with this huge machismo ego. I wanted nothing to do with a bunch of broke people who were having a pots-and-pans meeting.
There was one thing that kept racing through my mind. Why in the world would my wealthy friend be interested in something like this? After all the guests had left, it was just me, my wealthy friend, and the speaker, whose name was Holton Buggs. This was back when Holton was making about $75,000 a month selling juice.
We sat down, and I was impressed with this young man. He was calm and collected. He knew exactly what he was talking about. I started to ask him question after question. He was patient and answered my questions in a logical, non-hyped, professional manner. I really respected the kind of man he appeared to be. He wasn’t desperate. He wasn’t giddy. He wasn’t salesy. It resonated with me big time.
At the end I said, “Listen, Mr. Buggs, it’s been great meeting you. I really thank you for your time and answering my questions, but because of my background in the mortgage and real estate business, I’ve seen people show up with false documentation and false paystubs. I don’t mean to offend you in any manner, but I’d like to see your lifestyle, if you don’t mind, before we go any further.”
He said, “Sure, no problem. Why don’t you jump on a plane next weekend and fly to Houston and come hang out with me?”
I said, “Absolutely. I’ll take you up on that.”
Choosing My Mentor
I booked a three-day trip to Houston and flew out there. Holton lived in a very nice multimillion-dollar home. But what really did it for me is when we went to the Houston Galleria mall to do some shopping. By the end of the afternoon, he had spent several thousand dollars, which can happen quickly when you go to the right stores.
He smiled at me and said. “Romacio, this is the power of residual income and leverage.”
I said, “Yes, I understand. And I’m in. There’s only one condition. I’m only going to do this if you agree to be my mentor and my coach. That’s the only way I’ll do it, because you have what it is that I’m interested in.”
That’s how I came into network marketing. I’ve now been in this wonderful profession for 10 years. I started with Holton. We worked together for about eight and a half years, prior to me breaking off and doing some other things. I like to call myself his number one student. He was my sponsor, we started in three companies together, and we blew them up.
Wisdom only comes from two places: your own personal mistakes, or mentors. Obviously, the faster route is to have a mentor. That’s why I place such a high emphasis on who I’m going to partner with, in anything. If you’re going to recruit me, I don’t care what it is, you have to walk your talk. You have to be proven, or I won’t follow you. That’s the way my brain works.
What drove me to get involved in network marketing in 2008 was that the mortgage and real estate business was starting to experience some changes. I was earning over seven figures a year, and a 10 percent drop in my income was a significant loss, so I was interested in having a second stream of income.
I made sure if I was going to do this, it had to be with someone who knew what they were talking about. The greatest decision I’ve ever made in network marketing was choosing to partner with the right mentor the very first time. I don’t have the negative stories of “It didn’t work for me for four years, and then finally it took off.”
The first 45 days I made $55,000, and I’m not bragging. In fact, if that had not happened for me, most likely I would not be in this profession. I wouldn’t think it was suitable for what I was accustomed to making. I’m so grateful to Holton for his mentorship, because he taught me a ton.
How to Grow Faster
If you want to grow faster, my question to you is, “Who is your mentor?
What happens in network marketing is you typically have a broke friend who calls you up and says, “Hey, we’re going to do this thing. Let’s get started.” Here’s the problem. You’re both broke, and you want to do better together. I applaud the camaraderie, but if I’m broke, and you’re broke, that’s like the blind leading the blind. There’s a high probability that I’ll end up broke, because you can only teach a person what you know.
Mentorship is everything. Even if person X introduced you to the company, and they may not have the results you desire, it’s your responsibility to immediately reach up and find out who does have the results. You need to connect with that individual and ask them to mentor or coach you. That’s the shortcut to where you’re trying to go. We’re in a business of monkey see, monkey do.
Make sure you thoroughly evaluate who you allow to mentor you. There are three things you should be looking for. First, is this person proven? Have they done it time and time again? Proven leadership is number one.
Number two, do you align with that person, from a spiritual perspective? I believe alignment happens before assignment. Does your spirit say, “I really like that man, or that woman… I want to learn from them.” There has to be a sense of alignment.
After they’re proven, and you’re aligned with them, number three is now you have to be extremely coachable. You have to submit to the mentor. Many of us don’t like the word submission, but all it means is “to come up under.” There’s no way you’re going to “go up” if you don’t grow up. If you don’t know what you don’t know, the only way you’re ever going to find out is by submitting to a mentor or a coach and allowing them to teach you.
Most people in network marketing go from deal to deal to deal, and they still don’t make any money. The reason is they have poor training, or a poor work ethic, or both. Hence the value of mentorship. Choose wisely!
Most people beat their head against the wall and end up quitting the business, saying it doesn’t work. I say, “You never chose a mentor and followed exactly what they asked you to do.”
In network marketing, the only way the mentor makes any more money is if they help you make more money. I love this profession, because they have to tell you the truth. It’s not like a job, where they hide the trade secrets for how they earned seniority. A mentor’s greatest joy is to find someone who’s hardworking and coachable, who will follow their specific instructions.
Several Companies, One Dream
Building different companies, Holton and I encountered the usual problems (changes in compensation plan, inadequate systems, unsustainable growth…) but we never quit on our dream.
I remember seeing Holton start at the bottom and go all the way up to a million a month and beyond. That was his goal. He didn’t luckily get there. He used to tell me, “Romacio, it’s all math. I’ve been in this profession for 20 years.” He knew it was possible.
I thought, “He’s right. Why do we have to put limits on ourselves?”
With his example, I felt I could do it, but I knew I was going to have to earn it. Part of earning your keep is going through the fire, like companies closing and all the negative stuff that happens. After one of our companies shut down, I remember writing in my journal exactly what I was looking for, and I wasn’t going to compromise. I took a 10-months sabbatical and lived off my savings while looking for the right opportunity.
In my experience, identifying the right company has to do with five simple things. Leadership is number one. Number two is timing. Number three is product or service. It needs to be innovative and competitively priced. Number four, the compensation plan has to be right. Number five is the system. That’s my metric for how to find the right situation, meaning where you can get to a six-figure monthly income and beyond.
After a few more learning experiences and false starts, my longtime friends, Nat and Chanida Puranaputra, reached out to me about “something really special” they had found. It was in the technology realm, and they asked me to fly in and meet the CEO. I trusted them, so I said, “Absolutely, I’ll come and meet him.” Once I met with the CEO, the rest was history. It was everything I had been looking for.
I joined this company four months ago, and my first week I became a Double President. By my third week, I reached President Millionaire. I’m now what they call a Double President Millionaire, which means you do $2.5 million per week in sales.
I don’t attribute that to me being some awesome person. I’ve been prepared, and once again, I found a mentor in Nat and Chanida. When I find the right situation, I know how to execute.
I couldn’t be more grateful for the situation we have here. Number one, our product is extremely relevant. Technology rules the world. Everybody knows that. That’s the first reason for our growth.
The second reason behind our product being relevant is we’re first to market with no competition. We don’t have any competition in our space. We have a superior product, not just in network marketing, but in the entire marketplace.
The third reason for our success is that we’re backed by Toshiba. We have a 100-year-old, $54 billion technology company as our partner. They manufacture all the chips inside our products.
The fourth reason is that we have a simple system. For the first time in my 10-year career in network marketing, we don’t do any home meetings. Everything is done online. I never believed such a thing could happen, because the way I was used to make money in network marketing is from doing home meetings and conference calls.
Now we literally do everything online. We have a system where people watch a 2-minute video, then a 7-minute video. Then they watch a 30-minute webinar. I’ve never seen anything like this before, but everybody loves it. It’s very convenient and comfortable for people. They don’t have to be salesy. They don’t have to pitch their friends. All they have to do is send out text messages.
The fifth and final reason for our grand success is the compensation plan. Our CEO couldn’t have been more generous in the way he structured our pay plan. After four months I’ve been involved, this is like a dream come true.
I have a tremendous amount of respect for Nat and Chanida, as well as for their daughter Nattida and her husband Chad Chong. They deserve all the success that’s coming to them. They’re incredible leaders. They’re humble, they’re “do it first” people, and they’re just awesome examples for the profession. I treasure their friendship and mentorship, and I’m proud to be a part of the movement they are leading.
People internationally are recognizing network marketing is the way and our time is now. This business is our opportunity, so let’s go all out!