II’s hard to believe The Secret came out more than 10 years ago. Both the book and the movie are still cooking, still circulating, and still changing lives. I’m forever grateful for The Secret, whether I was in it or not. It triggered an awakening, a conversation, and hope.

But it also created confusion.

Many people watched the movie or read the book, tried what they learned, and felt “It didn’t work.” And that’s a problem. The Secret was only an introduction to a universal principle. It revealed the Law of Attraction to the masses. But that’s all it did: introduce the idea. It didn’t offer the depth you need to understand the law and use it to create a new reality.

Even today, 10 years later, I see people not fully understand what I call “the missing secret.” In short, you get what you unconsciously believe, not necessarily what you consciously say. In other words, intentions are one thing, but you also need to know about counter-intentions.

Let me explain.
Intentions are what you consciously declare. “I intend to increase my sales” is an intention. “I intend to create a bigger business” is an intention. Intentions are powerful; they engage the mind, rally the emotions, and help create momentum. Intentions are good.

The Miracle: Six Steps to Enlightenment

Counter-intentions exist in the subconscious/unconscious mind. If you unconsciously believe “money is evil” or “money is bad” or “I don’t deserve good things,” then you will veto your intentions. You will block them. You will unconsciously sabotage your own success without even knowing it. You’ll blame your lack of success on other people, or politicians, or the current economic climate, or even The Secret.

And that’s the missing secret.
You can sit and meditate, visualize, affirm, and wear amulets all day long, but you won’t attract what you want while the limiting beliefs remain operating in your deeper mind. The unconscious is far more powerful than the conscious. Numerous books on neuroscience prove this fact. So, in order to attract what you consciously want, you have to clean up your unconscious beliefs.

The Secret movie and book never addressed this issue. Again, they were only introducing an idea. We need the sequel to understand how to actually begin to manifest the reality we want on a consistent basis. Since there’s never been a sequel to the movie (there have been numerous follow-up books, such as The Magic and the recent, How the Secret Changed My Life, both by Rhonda Byrne), I’ll give you a formula to help you make better use of the Law of Attraction.

  1. State your intention.

    What do you want to have, do, or be? Be clear. Be specific. Declare it. Own it. Write it down. That’s your goal/intention/outcome. It should ignite the fire of desire in you.

  2. Note what objections surface.

    What thoughts come to mind? Do you have doubts? Fears? Concerns? Be honest. Really look within. Stating your intention will trigger limiting thoughts about attracting it. Those are clues to your limiting beliefs. Welcome them. Write those down, too.

  3. Clear the limiting beliefs.

    Ask, “Do I believe this?” Or, “Where’s the evidence for this belief?” Act like a good detective and unearth the reasons you may have for the beliefs, doubts, fears, or concerns. Then question the evidence. Question the reasons. What you are doing is dismantling your own belief system. You will weaken it, and eventually clear it. You will deprogram yourself. You will rewire your own mind. You will be free.


To accomplish this last step, you can use a wide variety of techniques. I’ve written many books to help, such as my newest, The Miracle: Six Steps to Enlightenment. You can use EFT (the tapping method). You can use the Hawaiian spiritual tool called ho’oponopono, which I wrote about in the Mar/Apr 2007 issue of Networking Times. You basically say to your connection to the Universe, as a type of prayer for cleansing: I love you. I’m sorry. Please forgive me. Thank you.

You can get into a coaching program. You can work with another person. You can write out a dialogue with yourself, questioning your beliefs in writing.

Modern brain sciences prove that you can change your own mind. Read books like Shad Helmstetter’s The Power of Neuroplasticity or Jeffrey Schwartz’s You Are Not Your Brain. The ways and means to “get clear” of counter-intentions are readily available to you—and proven to work! But it’s essential to do this step in order to attract what you intend, or something even better.

Again, I’m grateful for The Secret, and you should be, too. It may not have revealed the “missing secret,” but it paved the way for a whole new world of transformation, including your own.

DR. JOE VITALE is a bestselling author, musician, speaker, coach, and more. His latest book is The Miracle: Six Steps to Enlightenment. You can get his free e-book, Attract Money Now, at www.AttractMoneyNow.com. For more information on Dr. Joe Vitale,  visit www.MrFire.com