Originally from Canada, Leisa Cutler moved to Texas to follow her husband and start a family. She joined a skincare company in 2013 while being a full-time nurse. Within six months she built an income that gave her the freedom to quit her job and stay home with her four children. Her passion today is helping other women create that freedom.
Leisa was born and raised in Alberta, Canada, where she lived with her family until she was 30.
“I grew up with low self-esteem, but with a passion for helping others,” she says. “My life took a turn when I got pregnant at 19. I became a target for people’s negativity. Everyone expected me to fail, so I wanted to prove them wrong. After I had my daughter, I wanted to become a nurse. I wanted to show the world I could still get an education with a child—and I did it. It was hard, but I completed nursing school.”
In 2008 Leisa met her husband who was on leave and in transition from the Army to the Coast Guard in her hometown. Once they got married, Leisa started the process of immigrating to the U.S.
“I was pregnant with my second daughter when we moved to Texas in 2010,” she says. “I stayed home for a year while going through the process of becoming a licensed R.N. in the U.S. and a permanent U.S. resident.”
In 2011 Leisa went back to work in a Neurosurgical ICU and in 2012 she had her third baby. Five months after he was born, she resumed her job, this time working night shifts so she could be home in the day with her children.
In early 2013, the military relocated Leisa’s husband to Alabama. “I looked into some nursing jobs and found out my salary was going to be half of what I was making in Texas,” she says. “We agreed that during our three years in Alabama, I would just stay home with the kids.”
Meanwhile, an acquaintance in Texas had introduced Leisa to a skincare company in the spring of 2013. Leisa tried the products for a few days, then jumped on the business opportunity.
“I said yes without hesitation,” she says. “It felt like the change I was looking for. I was excited to partner with an established brand that had been selling successfully in retail stores and was now transitioning to a network marketing model.”
The company hadn’t launched yet in Canada. She thought, “What if I were one of the first people to bring this product to my country?” This idea made her very excited.
Leisa had never even heard about network marketing or direct sales.
“I just knew this was going to be huge,” she says. “I was already into skincare before, so it was a natural fit. I began sharing the product with everyone around me and started preparing my friends and family in Canada for what was coming.”
Around that time Leisa got pregnant with her fourth child, which motivated her even more to build a home-based business. By the end of 2013, seven months into the business, she was making significant income and realized the true potential of the business. She now began to consider a permanent career change.
“Being a nurse was fulfilling, but I didn’t ever feel complete,” she says. “I miss it in some ways, but it didn’t make me jump out of bed in the morning. Patients come and go, and you don’t get to see the full impact you have on people after they are discharged.
“Network marketing has proven to be an amazing fit. I get to stay in contact with people whose lives we touch and change. As a nurse, I would get attached to families and then they would walk out the door. Now, my customers and consultants are my family. They stay with me and the joy keeps building.”
Thinking back to when she started, Leisa says her biggest struggle was dealing with people’s reactions when they heard she was no longer in the nursing field.
“I felt like I had to explain myself,” she says. “It was as though people didn’t approve or thought less of me for doing this business. This was my first taste of how the world perceives network marketing and how the people around me felt about me being a part of it.”
Leisa quickly learned not to care about what anyone else thought. She put on her blinders and went to work. Her initial priority was expanding her contact list.
“I had to make friends and be social,” she says. “I went to every event I could attend. I started networking and building relationships while reaching out to my warm market in Canada to educate them. I was building a strong foothold there before the Canadian market even launched.”
Today Leisa’s mode of operation hasn’t changed much. She and her family just moved to New Jersey after three years in Alabama, and she is again reaching out to make new friends. The difference is she now has a large team.
To this day, Leisa’s spends the majority of her time on her own income-producing activities.
“I focus on building relationships,” she says. “When prospecting, I’m like an investigator, intent on learning everything about the person I’m with. People love to talk about themselves, and they find it refreshing when someone is actually interested in them. I share my passion and my lifestyle. If it’s a fit, I offer to help people change their lives the way I changed mine.
“To create duplication, people need to see that making money isn’t hard, and that they can do it with no previous background in sales. If it doesn’t take hours of learning and research, they can teach that to others.
Leisa’s #1 leadership tip is “to be running and out front.”
“If your team sees you hustling and rocking your business, they will want to run with you. Let them see that you are willing to do what it takes, and what you ask them to do.
“Encourage and praise your team. Find out what drives them. You intimately want to know what motivates each of your leaders. Then let them do it their way. Let them fly, don’t hover over them. In this business you want a lot of independent leaders who don’t need you.”
Leisa loves how she gets to empower women and make them feel good about themselves. But first she had to do some work on herself.
“I didn’t know who I was growing up,” she says. “I felt lost, and it wasn’t until I found network marketing that I realized my true potential. Today I feel I have value. I see myself as a leader and others find me inspiring. That lit a fire in me like nothing else in my life has ever done. When I realized who I was and what as capable of, nothing could stop me—and it made me so happy!
“Before network marketing, I always wanted to have a big impact, but I didn’t know how or what would help me do that. When I finally found this business at age 33, I wasn’t on the fence. I heard a call inside that said, ‘Yes, this is for you. This is going to be big. It’s your time!’”
Leisa’s dream is freedom to live life on her own terms. Her passion is to help as many women as possible to achieve just that.
“I want to be the change for network marketing,” she says. “I want to show women it’s possible to earn six figures a year while raising four children and designing your own life. Nothing stops me from becoming a seven-figure earner in the next couple of years.”
In her mid-20s, Leisa had a chance to travel to Africa and work as a nurse in Burkina Faso. As soon as her freedom allows, she wants to go back there and open up a women’s hospital.
“When I was in Africa, it broke my heart to see the conditions in which women deliver babies,” she says. “I want to fund a prenatal and postnatal care center to educate new moms. Meanwhile, we are sponsoring as many children as we can, as often as we can. I would love to live there for a couple years with my family and see that dream take form.”