“Are you still doing that thing?” “When are you going to get a proper job?”

These were just two of the more polite comments I got in the months after I quit my University degree course and told my friends and family that I was pursuing network marketing rather than conventional employment. 

They laughed and mocked. They worried for me. 

Within four years of part-time effort, by the age of 24, I had managed to get to the point where everything was paid for without getting out of bed, but by 27 I was enjoying a lifestyle I had never dreamed of, all from network marketing. 

Eleven years on, and I’m still at it! What I realized was that in this profession, once you achieve success, you look to how you can make a difference and achieve significance. Helping other people in their lives to make a change is very rewarding.

The major observations I would share for the Millennials who are tearing it apart in network marketing is remain conscious that their market is very wide and thus, it’s important to develop the skills to appeal to people of all ages. Those in their late teens and twenties, without the responsibility of families and the negative programming of twenty years in employment, may be focused on fun toys and material possessions (nothing wrong with that!).

However, there will be many capable people you can attract into your organization—people who can help you achieve considerable success—who may have different priorities.

Wes Linden

Wes (left) with Randy Gage in London, visiting the Prime Minister’s home!

If we only try and wow these people with our fast car and shoes collection, we may not appeal to them. To help us understand all personality types, there is a very simple audio (available at www.NetworkingTimes.com) and book by Tom “Big Al” Schreiter called “The Four Color Personalities for MLM.”

As someone who dropped out of University without completing my degree, I’m often asked by people how to get youngsters to look at network marketing and take it seriously, and whether I think studying is a waste of time.

I have one very clear answer: tell people to start living their life, and if that means studying, then they should do it! Send them to University with the intention of coming away with the fullest phone book possible. Make sure they meet as many people they can, find out what they want to do, where they live, what their parents do for a profession, and connect with them on Facebook, LinkedIn, and via phone. That way, when they finish studying, they’ll have more contacts than anyone you know! This will stand them in great stead for the future. 

My personal experience at University was that there were some people like me, who had that vision straight away—who believed they could do something beyond the norm. However, not all students are like that. For many they are bursting to break free of living under their parents rule, and looking forward to earning their first pay packet so they can go out, travel, and buy their first car.

For some people, the “system” we are all indoctrinated with whereby we get a job and settle down, may be something they need to live through for a few years, so they can see for themselves that it’s not as great as it’s made out to be.

Once they have been passed over for a promotion a couple of times, once they’ve had to live off an overdraft for a while, once they’ve been ignored by their boss instead of being recognized, done too much paid overtime, and too much unpaid overtime, and once they want to move in with a partner, but realize they can’t afford to move out of their parents’ home or shared accommodation, then maybe they’ll have had enough pain to have built up the drive to make network marketing a priority.

For this reason, I always tell people to share their network marketing business with youngsters now, so they understand the concept, the possibilities, and what else is out there. If they choose to get involved now, that’s great. If not, at least they know about it and they can go onto your “No for Now” list, which I talk extensively about in my new book The Prospecting Game. That way, you can keep in touch with them occasionally and keep them informed about what’s happening, so that when the time is right and they have developed a true reason to get involved, you’re the person they’re going to call and join.

That’s true relationship marketing, with a long term view, where “relationships” come before “marketing.”

WES LINDEN is an English veteran of network marketing with over 18 years’ experience in just one company, even though he is only 38 years old. He has authored two Amazon bestselling books: 79 Network Marketing Tips and The Prospecting Game. In 2015 he was the MC at Art Jonak’s Mastermind Event in Orlando, sharing the stage with Randy Gage, Sarah Robbins, John Addison and Tom “Big Al” Schreiter.