In this story, we explore why a high-tech telecommunication company based in Miami, Florida chose network marketing to sell its cutting-edge information products; why it is rewarding people for doing word-of-mouth marketing and building relationships, instead of using old advertising models and distribution systems.

“When you have the most advanced technologies,” says company founder and CEO Fabio Galdi, “you need people to spread the news and share their passion for innovation, so you can touch as many lives as possible.”

Fabio’s approach may herald a paradigm shift for business at large—the recognition that the network marketing business model delivers a better return on investment to bring innovative technologies to market.

Fabio’s company is a category-creator that is disrupting “business as usual” by providing its network of distributors with a unique selling proposition, inspiring entrepreneurs around the world to join a pioneer in the network marketing space, as well as in the tech sector.—J.G.

Fabio, tell us a little about your background and how you got started.
I’m from Cava dè Tirreni, a small town close to Pompeii and the Amalfi Coast, famous for tourism as it is one of the most beautiful places in Italy...