Tanya O’Matta was born in McAllen, a small border town in Texas, as the only child of ambitious, hardworking Hispanic parents. They always encouraged her to work hard and dream big, but she was too shy to act on her dreams and goals. Finding network marketing helped her connect with her inner power and overcome her limiting beliefs. Once she found the right company, she reached its top rank in less than a year. Today she leads a thriving international organization spanning four continents.
Tanya got married at a young age to her husband Gabe, then a Staff Sergeant in the US Air Force. “Military life took a toll on us as newlyweds,” she says. “Not only did we struggle to make ends meet, we were often separated for long periods of wartime deployments.”
Finishing college became a challenge for Tanya due to the ever-changing military assignments. When Gabe was transferred to Germany, Tanya chose to make the most of their assignment there by traveling around Europe, putting off her education for when she would be back in the US.
Three years into her marriage, Tanya became pregnant with identical twins. Halfway into her pregnancy, she was hospitalized for preterm labor and stayed there until her babies were born at 30 weeks.
“The struggle of my pregnancy was minuscule compared to what we endured once my boys were born,” she says. “After nine weeks in the NICU, many complications, tears, and ultimately triumphs, our babies came home. My top priority was to stay home with them, as they had some health issues due to their premature births.”
This experience led Tanya and her husband to reevaluate their lives and Gabe made the choice to leave the military to be closer to his family. After 11 years in the Air Force, he entered the civilian world with no job, no degree, and no savings.
“We took the biggest risk of our lives and headed back to Texas,” says Tanya. “Gabe worked full time while attending college out of town, and I became a part-time single mom. Tired of living paycheck to paycheck, I searched for ways to earn money from home.”
Looking for a Business
Tanya dabbled in jewelry sales, but lacked experience to run a successful business. When she heard of network marketing, she tried two companies, but quit before she had a chance to learn the ins and outs of the business. In January 2014, she saw some social media posts by a friend who was selling products that intrigued her.
“I ordered them mainly because she was relentlessly insisting I try them,” says Tanya. “I also saw an opportunity to make some extra income while staying home, now that my sons had reached school age.”
When the products arrived, Tanya was so pleased with the results that she asked her friend to start an online party for her. This would give Tanya a chance to earn free products as the hostess. Just two hours into the party, seeing the potential of using social media platforms to gain sales and build a team, Tanya signed up as a business builder herself.
“I made the decision to jump in and learn as I went,” she says. “I saw no reason to wait for my starter kit to come in, so I studied the material online and got started right away. I immersed myself in every company training and team call. I asked for my upline tree so I could get to know the leaders and mirror them.”
Within the first couple of months, Tanya was pushing through promotions. Needing preparation and training for leadership positions, she came across Whitney Husband’s Elite Training program, which helped her reach the top rank in her company in just nine months.
Reflecting back on her journey, Tanya says her biggest challenge was her own personal development.
“I had to overcome my belief that a shy, small-town, Hispanic woman can’t become a top leader in network marketing,” she says. “I worked on my shyness by learning to step out of my comfort zone. I now find great fulfillment, joy, and pride in public speaking!”
Another challenge Tanya had to face was learning to get back up quickly when adversity strikes, and accepting that building a business comes with ups and downs. Today she knows that “as long as I keep getting back up, I will always be ahead of yesterday.”
Tanya says her favorite prospecting approach is attraction marketing.
“I like to naturally draw in my audience by sharing my journey on social media. Instead of aggressively pursuing prospects and customers, I build relationships with them. My goal is to gain 10 new friends each day, whether through social media or face to face. I make sure to build friendships and trust before sharing my business opportunity. Usually people ask me for appointments to learn more when they are ready. They want to participate in the experiences I have shared with them on my Facebook wall.”
Leadership and Duplication
To create duplication, Tanya adopted her company’s motto, Keep It Simple, Keep It Special.
“Oftentimes distributors and leaders waste valuable time trying to reinvent the wheel,” she says. “I tell them, ‘Why reinvent the wheel while it’s still turning?’ I have a designated team page for giving love and recognition. As long as people feel loved and appreciated, they will keep coming back to learn more. My goal for them is to learn the basics that took me to the top and duplicate that with their own success lines.
“My team is my family and their success is a reflection of mine. I celebrate their goals and achievements more than my own, because without them, I wouldn’t be here.
“I am transparent with my team, sharing my successes as well as my failures. This teaches them to celebrate their own failures, which make us stronger as we rise above the ashes.
“For more personalized training, I provide conference calls, power coaching calls with individuals, local team meetings, and group chats for smaller groups within my success line. I give my team all of myself and show them that the more you remain true to yourself and your core values, the more relatable you are to others and the more achievable the top ranks feel to those aspiring to get there.”
Mentorship and Vision
Tanya has personal mentors, as well as virtual mentors such as Eric Worre and Les Brown.
“With the amount of time their voices play over my computer speakers, you’d think they live in my home,” she says. “Eric Worre’s Go Pro book and his webinar How to Recruit 20 People in 30 Days were game changers for me. I attend every Go Pro event I can to fine-tune my skills. I also find mentorship in my upline, Whitney Husband, and in my accountability partner, Ela Whittaker, who is also a top leader in my company as well as a certified life coach.”
A success principle Tanya really took to heart is, You become the average of the top 5 people you spend the most time with. Choose carefully.
“When I got started, I wasted no time weeding out those who no longer lifted me higher,” she says. “Today I surround myself with mentors who are farther along on the path, as they stimulate me to keep growing.
“Being the first Mexican-American to hit the top of my company is one of my greatest achievements. My goal is to help and inspire other women, especially Latinas like me, to break through cultural and societal stereotypes and succeed.”
Tanya currently has over 11,000 presenters on her team, a third of whom are from Mexico. She also has a large group in Europe.
“To build in international markets, you must learn the culture and abide by people’s common practices and traditions,” she says. “Studying the basics of the local language will go a long way in building respect and trust.
“No matter what the cultural differences may be, never underestimate the power of the entrepreneurial spirit and people’s will to find a way. Don’t ignore a market because you feel it can’t advance due to economic restraints. Be the light for those people and lead the way to change!”