Hayley Hobson

I am sure you have heard of the word FoMO which stands for Fear of Missing Out. According to the Oxford dictionary it means: “Anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”
This is a real experience for many, and those of us with younger kids who use social media know it’s a growing phenomenon, that I believe we need to address and end pretty quickly.

FoMO is not something I experience to be honest, because right now I am really happy where I am, and my life is pretty exciting. In fact I am living my dream, although just three short years ago that was not the truth.

In any case, I want to speak about another side of social media which I call the EGO aspect. Unlike FoMO, it’s something that has hit me pretty hard in the past.

When I started embracing the online world as a serious business tool, my following grew really quickly. Within six months I had 10,000 followers on Facebook and I was quite pleased with myself. Fellow MOM-trepreneurs kept asking me how I did it, coming up to me for tips and advice. People wanted to pay me to find out more.

I was hooked. Multiple times per day I would furiously login and count my followers. I thought I was super popular and that I was in demand. My ego was burning pretty bright, when one day my current Marketing Director, who had started to help me with certain areas of my business, came to me and broke the news.

He said “Hayley, all those followers that you are so pleased with? Sixty percent of them are males based in Asia and the Middle East. That is not your target audience. You’re trying to empower women!”

What? He also noticed that the posts that got the most engagement where when I was posing in my yoga outfits. My ego was shattered. That was a huge lesson for me.

We made massive changes to retarget my audience, but I also made a massive personal change. I vowed that I would never again let social media—or my success—feed my ego.

It’s not always easy, as my ego has been fed many times since. The difference is that experience taught me to be aware. I decided to come up with a mantra.

“It is not about me! It is about empowering women.” @hayleyhobson (Click to Tweet!)

As soon as I start feeling super pleased with myself online, I repeat this mantra to ensure that I don’t feed my ego and instead change my focus from me to them.

Here are three powerful tips to stop feeding your ego on social media:

  1. Mantra - Come up with a mantra you can say over and over to take your focus off yourself and on to your ultimate point of focus, whether that is a cause, a person, or an event.
  2. Create an Image – One of my passions is empowering women to be successful so they never have to say “No” to their child because they cannot afford something. I believe in abundance and financial freedom. I have created an image in my mind of a woman being a success with her happy family. When saying my mantra, I go to that image. That helps me focus on, “What can I do to help them achieve their goals?”
  3. Ask Yourself – Don’t just post on social media for the sake of posting.  Before posting, contemplate for a few minutes and ask yourself, “How can I help other? How can I make a difference in their lives today? How can I add value?” Even though I do share a lot of lifestyle photos on my social media channels, I always ask myself these questions before posting.

These are such simple steps that can make a HUGE difference in your energy, and also help you not use social media to feed your ego. Social media is a huge part of our lives, especially if you are a business owner. It can cause problems on many levels, but it is also a hugely powerful and positive tool when used with purpose and intent.

We literally have the opportunity to influence tens of thousands of people and more, making a positive impact on a global level, when we focus on helping others rather than feeding our ego.

Try my three steps and also make up your own, so you can be the social media super star you were meant to be!

HAYLEY HOBSON is an author, speaker, mentor, business coach, and 7-figure earning “mom-trepreneur.” She began her career as an attorney and made the bold move to pursue her passion—health and wellness. In 2011 Hayley joined network marketing and in four years she reached her company’s top rank. Hayley now travels the world helping people improve their physical and financial health. She is the creator of The Social DownlineYour Whole Biz, TheSocialNetwork.guru, and Six-Figure Moms.