While everything has changed, nothing has changed.
The good news is technology has not changed our fundamentals. Our business is all about relationships, person-to-person, word-of-mouth, friend-to-friend. Nothing will ever replace the power of word-of-mouth, one friend telling their friend, “Wow, I just found XYZ….”
The even better news? Technology has empowered us. It makes word-of-mouth even more powerful. Now that distributor can say, “Wow, I just found XYZ. Join me on a webinar or visit this incredible website.”
Same message, more power.
When I was introduced to network marketing, technology as we know it now did not exist. Back in the 1980s and for the first half of my 25 years in the profession, we used audio and VHS tapes to tell our story. Then we made that great leap to CDs, then DVDs. Same message, more power.
I am a big believer in using every possible aspect of technology to spread our message in this incredible profession. However, I never forget the power of a personal connection. For instance, when a prospect contacts me, I ask them questions so I can learn about their background, their experience, and their objectives. The key is to listen. Where are they coming from? What are they looking for?
Then and only then do I ask them to visit my website, ideally while I’m on the phone with them.
The key is to use technology to build on personal relationships. Technology accelerates everything. Information is now available immediately and globally. Being able to provide immediate documentation for our opportunity magnifies the power of our word-of-mouth.
Don’t ever think technology will take the place of you telling your prospect why you are so excited. It’s your passion and your belief that convinces.
There is nothing like making that personal contact face-to-face or on the phone. Nothing will ever take its place.
JOHN HAREMZA is a 25-year veteran of network marketing with earnings in excess of $15 million. He is author of Right or Almost Right: The Fine Line Between Phenomenal Success and Average Results in Network Marketing, released December 2015.