Cindra Caverley

When I started my business six years ago, almost every way we connected was in person. Whether prospecting, setting appointments, or doing meetings, about 80 percent of my activity was in person and 20 percent online. Today those numbers have flipped. We use different social media to share our passion for our products, find new prospects, build relationships, and host meetings and classes.

When used effectively, Facebook, Twitter, Instagram, and Snapchat can be great tools to build a global team from any place you choose to call your office. How awesome is it that we can host a meeting with our new prospect from across the globe without getting on a plane? Or inspire thousands of people with a simple, honest post? Social media is a marvelous vehicle through which we can share our passion, authenticity, and opportunity with the world.

There is a learning curve. Here are some things that have worked for me.

I love that every day I can pop on to any social media outlet and be coached, mentored, and inspired by the best of the best in our profession. When I scroll my feeds, I see inspirational quotes, videos, and trainings from many people I admire. Having them as part of my daily life is a benefit only social media provides—to everyone!

One thing that tends to hold people back is fear. When you decide to share your passion, products, and yourself with the world, you open yourself up to ridicule. People can and do say anything they like when sitting behind a keyboard. Build your belief in yourself, your products, and your mission up so high that you become bullet-proof to the naysayers. Know why you are passionate about sharing and do not allow anyone to sway that. Release your inhibitions and share your light. This also will attract your tribe.

Like yours, my life is full. As an entrepreneur, networker, mom, and a wife, I want to share what I love in the pockets of my life. The reach and convenience social media offers allows me to stay connected both personally and professionally. We are in the best profession on the planet. Pair that with a vehicle that can attract a like-minded audience and you have a recipe for success.

In March 2015 CINDRA CAVERLEY was diagnosed with breast cancer. This started her on a journey of self-empowerment through food, alternative therapies, essential oils, and personal development. All this lit a fire in her to create a life of significance and contribution, making every moment count.