Alex Morton

In 2011, I was introduced to a health and wellness company where I could build a team of people and earn commissions based on sales of products. I had no ceiling on my income potential. 

By March of 2014, at the age of 24, I became the youngest million-dollar earner in that company’s history. In mid-2015, I partnered with my second company and by now I’ve helped 21 of my friends hit six-figure incomes. My team spans all of the United States, Canada, Mexico, and 30 other countries around the world. 

This year I’ve become a bestselling author, sought-after speaker, and millennial thought leader who has been featured in Forbes and Rolling Stone magazine. 

Times have changed, the ways we do business have changed, and technology is changing ever so rapidly. As I write this, I am on my iPhone, 32,000 feet up in the clouds, connected to Wi-Fi—and to all of you. Technology is insane, right?! Everyone is on their phone 24/7, it’s the first thing you grab for in the morning, and the last thing you touch before you sleep at night. If you’re not building relationships and making money on it, you might as well call it a “dumb phone.” 

I run a global business from the palm of my hand. Technology helps me build relationships better and faster, because I can text, call, or video anyone, anywhere, any time.

When I’m on the go, I use FaceTime so I can see and talk to a person live. I FaceTime five to ten leaders every single day simply to maintain relationships and increase trust. At age 26, I’m not even sure how people built large teams before the Internet. It must have been tough.

I use social media in a major way to build my business. I have been consistent on platforms like Facebook and Instagram for quite some time, so my following has grown larger. I use Facebook Live religiously, because I can click a button and boom! Over 10,000 people are watching me talk live over the course of an hour. It’s a fabulous tool for building your brand.

The rules that govern my activity when utilizing technology are simple. I consistently post content on various social media platforms. My content can range from videos, to pictures, to long written rants. Probably the most important habit I’ve developed is when I’m face-to-face with an audience, group, or just a lunch date with my mom, my phone is off and I am focused on the now. We all have to develop some type of balance between technology and human-to-human communication. 

The bottom line is this: technology gives us so many ways to connect with and to people, it’s amazing. However, I am a firm believer that nothing will ever replace face-to-face communication. Which is why you’ll still catch me three to five times a week in people’s living rooms presenting our companies products and opportunity—and that, my friends, will never change. 

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